For every concept you want to convey, there is a scale of understanding (from those who’ve never heard of it, to those who have PhDs in it). In many cases, those who really understand something well have trouble putting themselves into the shoes of others who are just setting out to learn it. This is why it is often hard to give a stranger directions when they don’t know the local streets or landmarks. The key to good explanation is: empathizing with your audience.

In May, I had the pleasure of seeing Lee LeFever speak at WebVisions 2013 in Portland, Oregon. His session, “The Art of Explanation,” was about crafting explanations in video form and it delivered my favorite takeaways from the show. I’d like share a few of these juicy insights with you, because they inform my multimedia work for CDT.
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