What’s An Image’s Value?

Image of postcard with a picture is worth a thousand words written on it.

Have you ever created an online course without using images? No?

That is not surprising as images can convey emotions, ideas, and much more. Their value is often captured in an old adage: A picture is worth a thousand words.

This article will discuss the value of images in online course design and how using visuals to accompany instruction via text or narration might contribute to or detract from an online learning experience. Let’s begin.

Multimedia Learning: Images, Text, and More

Online learning is a modern form of multimedia learning. Richard Mayer (2009) described multimedia learning as that learning that integrates the use of words and pictures. In traditional classrooms these learning resources might be experienced as:

Textbooks: Text and illustrations.
Computer-based lessons: Narration w/animation
Face-to-face slide presentations: Graphics and audio.

In online learning multimedia may also include:

eBooks: Text and digital images
Video: Text, images, animations, coupled with audio.
Interactives: Maps, images, and video.
Digital Visual Representations: Virtual worlds and 3D models.
Screencasts: Software demos, faculty video feedback, and more.
Audio: Enhanced podcasts or narrated lectures.

These two short lists, although not exhaustive, demonstrates the importance of visual elements to multimedia based learning in online courses. There are many reasons why we might include any one of these multimedia learning experiences in an online course. For our purposes we will explore a bit more the instructional value of visuals to online learning.

So, how do words and pictures work together to help shape learning? Given that this is perhaps the most common learning object used in an online course it would seem useful to understand what may be considered this simple interpretation of visual literacy for learning (Aisami, 2015).

Visual Engagement Of A Learning Object

In a recent study of how people acquire knowledge from an instructional web page Ludvik Eger (2018) used eye tracking technology to examine a simple learning object composed of a title (headline), a visual element (i.e., diagram), and a box of written text. With no audio support for the learning object in this study, participants engaged the content via visual engagement alone. Results indicated that the majority of students started their learning process at the headline or the headline and visual element. The box of information, in text form, was the third part of the learning object engaged.

Within this context eye movement analysis indicates a learning process that is dependent upon a consistent visual flow. Purposely connecting the title, visual element and information text of a learning object may best reinforce learning. By doing this the course designer/instructor becomes a sort of cognitive guide either focusing or not-focusing learning via the meaning structure of the various learning object elements. In our case we want to use visual elements to support performance and achievement of learning tasks.

Choosing Visual Elements

In order to explore the choice of visual elements in an online learning experience it is helpful to understand how we process that experience from a cognitive science perspective.

Clark and Mayer (2016) describe that cognitive science suggests knowledge construction is based upon three principles: Dual channels, limited capacity and active processing. Let’s briefly examine what these are.

Dual channels:

People have two channesl of cognitive processing 1) for processing visual/pictorial material and 2) one for auditory/verbal material. See Figure 1. below.

Model of cognitive model of multimedia learning. — Figure 1.: Model of the Cognitive Theory of Multimedia Learning

Limited capacity:

Humans can only process a few bits of pieces of information in each channel at the same time.

Active processing:

Learning occurs as people engage in cognitive processing during learning. This may include attending to relevant material, organizing that material into a coherent structure, and integrating that material with prior knowledge.

Due to the limits on any learner’s processing capability it is paramount that we select visual images that help manage the learning process. Our goal is to limit excessive processing that clutters the learning experience, build visual support for representing the core learning process, and provide visual support that fosters deeper understanding of the learning at hand. What does this mean in practice?

Managing Processing Via Image Use

Making decisions about image selection and use is a key to managing this learning process. Understanding the meaning of images to select is also key and is really a function of literacy in one’s field and visual literacy in general (Kennedy, 2013).

In practice we can use the following guidelines to make decisions about image use in multimedia-based online learning.

Control Visual Elements – Too many images on a web page or slide may force extraneous cognitive processing that does not support the instructional objective.
Select Visual Elements Carefully – Images difficult to discern are likely to negatively impact learning. Think about good visual quality, emotional and intellectual message of the image, information value, and readability.
Use Focused Visual Elements – Target selection of visual support to those images that represent the core learning material and/or provide access to deeper understanding of that core content.

Other Image Tips

Emotional Tone: Emotional design elements (e.g., visuals) can play important roles in motivating learners and achievement of learning outcomes (Mayer, 2013).

Interest: Decorative images may boost learner interest but do not contribute to higher performance in testing (Mayer, 2013). Use decorative images prudently so they do not contribute to extraneous learning processing (Pettersson & Avgerinou, 2016).

Challenge: Making image selections that contribute to a degree of confusion may challenge learnings to dive more deeply into core learning. This is a tenuous decision in that challenge in sense making may prove to foster excessive processing.

Access: Images must be presented in a format that is viewable to users to be practical. This involves an understanding of technical features of image formats, download capability, mobile use, and universal design techniques.

Final Thoughts

It is valuable to remember that visuals communicate non verbally. They are most effectively used when carefully selected and paired with text or audio narration. Visuals appeal to the sense of sight. They have different classifications and could be pictures, symbols, signs, maps graphs, diagrams, charts, models, and photographs. Knowing their form, meaning, and application is part of being a visually literate course developer or instructional designer.

Web Resources

References

Aisami, R. S. (2015). Learning Styles and Visual Literacy for Learning and Performance. Procedia – Social and Behavioral Sciences, 176, 538-545. doi:10.1016/j.sbspro.2015.01.508

Clark, R. C., & Mayer, R. E. (2016). E-learning and the science of instruction : Proven guidelines for consumers and designers of multimedia learning. Retrieved from http://ebookcentral.proquest.com

Eger, L. (2018). How people acquire knowledge from a web page: An eye tracking study. Knowledge Management & E-Learning: An International Journal 10(3), 350-366.

Kennedy, B. (2013, November 19). What is visual literacy?. [Video file]. Retrieved from https://www.youtube.com/watch?time_continue=1&v=O39niAzuapc

Mayer, R. E. (2009). Multimedia learning (2nd ed.). New York: Cambridge University Press.

Mayer, R. E. (2014). Incorporating motivation into multimedia learning. Learning and Instruction, 29, 171-173. doi:10.1016/j.learninstruc.2013.04.003

Rune Pettersson & Maria D. Avgerinou (2016) Information design with teaching and learning in mind, Journal of Visual Literacy, 35:4, 253-267, DOI: 10.1080/1051144X.2016.1278341

Credit: Embedded image by Kelly Sikkema on Unsplash.com

Image of mountaineers with quote by John Dewey.

What is Experiential Learning?

You may have heard the terms experiential education and experiential learning. Both terms identify learning through experience as a foundational understanding. However, experiential learning is associated with individual learning.

Traditionally experience-based learning in higher education has been presented as educational opportunities complimentary to classroom instruction. These experiences might include clinical experiences, cooperative education experiences, apprenticeships, fellowships, field work, volunteerism, study abroad, practicum and internships, service learning, and student teaching experiences. These types of learning experiences are offered in and across many different disciplines (Giesen, 2012). These familiar experiential education programs demonstrate the value of individual experiential learning. But, the question remains: Is experiential learning a viable approach for online instruction?

Understanding the potential for experiential learning for online courses turns upon recognizing experiential learning as a process. The experiential learning process has been described as a cycle of learning (Kolb and Kolb, 2018). The model below illustrates The Experiential Learning Cycle.

Model of experiential learning showing sequence of Concrete Experience, Reflective Observation, Abstract Conceptualization, and Active Experimentation.

Experiential learning is understood as constructive pedagogy approach that is highly student centered. The Experience Learning Cycle begins with a concrete experience of some kind. Commonly we think of this as a real world event. That experience is followed by reflective observation of the experience, abstract conceptualization of what was learned, and the application of new learning via active experimentation. That experimentation is integrated as part of the next concrete experience.

The interactive and progressive nature of the experiential learning cycle is considered a driver of personal growth and development. The dialectics between concrete experience and abstract conceptualization as well as reflective observation and active experimentation are theorized to drive motivation for learning.

Online Experiential Learning In Practice

Problem-based learning, case-based learning, and project-based learning are examples of design models that may include learning via experience in the real world (Bates, 2014). These models are often used as a way of bringing engagement into online instruction. So, if you have been incorporating these models of learning in an online course you are engaged at some level with experiential learning. But, what if you wanted to design an experiential learning assignment that does not fall within one of these models? What might that look like?

Let’s examine the application of the experiential learning cycle to an online learning experience in a course recently offered through Ecampus at Oregon State University. The asynchronous course, Introduction to Organic Agriculture Systems, is a survey style course with an enrollment of students from Oregon and more distant.

Let’s step through The Cycle of Experiential Learning with an assignment from this course as our sample context. Hopefully it will reveal some insights into both the process of experiential learning and its practice.

1. Concrete Experience

The concrete experience for this course was an organic scavenger hunt assignment that was to be completed in the first week of the course. Although the overt activity of was a guided scavenger hunt the learning experience focus was to begin to learn systems thinking in organic agriculture. This is important to identify, as it is the authentic learning goal of the experiential learning.

As the professor framed this assignment: “This introductory activity will provide you the opportunity to explore organic availability, marketing, and farming in your community.”This concrete experience is the direct experience of organics in the student’s community.

The objectives of the scavenger hunt were to:

Identify organic products and marketing techniques that differentiate organic from conventional products
Conduct a survey of organic availability in your local store and region
Participate in hands-on exploration of different components of the organic system

Students were provided with a detail scavenger hunt instruction set and told to complete there first part of the assignment in a local store using an organic scavenger hunt questionnaire-work sheet. Time estimates for completion of the scavenger hunt was up to three hours at the store site. Completed work sheets were turned in to the instructor.

The key to this assignment is the real life exploration of the local organic system. Although this will be elaborated on in subsequent weeks of the course, this concrete experience will become a touchstone students can reference as they build new knowledge and skills in systems thinking in organic agriculture.

2. Reflective Observation

Part 2 of the scavenger hunt assignment includes independent student work guided by questions that ask about the presence of organic farms in the student’s area, type of organic farms, scale of the farms and evidence of their independent research work.

This element of the assignment encourages students to search for, identify, and reflect upon gaps in the local organic system in their own backyard. This work encourages students to reflect upon their own concrete experience, the quality of their work, and its linkage to understanding systems thinking.

3. Abstract Conceptualization

In week three of the course students were assigned a course discussion to share their findings from the scavenger hunt with peers. Here they compare and contrast their scavenger hunt findings and observations. In particular, students were asked to connect the social, environmental and economic dimensions of sustainability in organic agriculture to their observations taken from the scavenger hunt experience. Additionally students were asked to review other student work from different locals and explore common understandings about organic agriculture systems.

The value of this exercise from an experiential learning perspective is the application of concrete experience to more abstract concepts described by others or found in other agricultural regions. This provides opportunities for the re-conceptualizing of prior experiences with the goal of expanding on the process of organic agriculture systems thinking.

4. Active Experimentation

The Cycle of Experiential Learning rounds out with planning and applying new learning about organic agriculture systems thinking to a future concrete experience. Abstract conceptualization completed in the previous discussion will contribute to the formulation of new questions and ways of examining a local organic agriculture system. Students will likely apply these ideas to ongoing organic agriculture systems thinking in the course. In this way prior reflective observation becomes the root of new questions and predicted results for the next learning experience in organic agriculture systems thinking.

Final Thoughts

The final project of this course is the production of an organic systems map that explains the relationships between organic system stages (i.e., production, processing, distribution/marketing, consumption, and waste) and the dimensions of sustainability (ie. social, environmental, and economic).

In order to complete the final project students learn a great deal between their initial scavenger hunt and the final project. Their original concrete experience in systems thinking will likely inform decisions about how to re-apply new organic agriculture systems thinking.

The experiential learning assignment we just examined only works if students perceive that moving through the cycle of experiential learning addresses an authentic learning need. As the course is focused on introducing organic agriculture systems the idea of learning systems thinking makes sense. It captures the fundamental truth of what is expected to be learned (Jacobson, 2017) making the learning appropriate.

What Now?

As you explore the possibility of using experiential learning in your online course it is valuable for you to first consider formulating answers to a number of questions.

What is the authentic learning needed?
What concrete experience provides students with access to that learning?
How will students carry that concrete experience through the cycle of experiential learning?
How will you provide the opportunity for concrete experiences for remote learners in a way that fosters individual learning and contributes to large scale learning in the course?

As you explore experiential learning for your online course revisit the model shared in this article. For help in this process contact your Ecampus instructional designer. They can help focus the key questions and suggest instructional strategies and tools to help you achieve your online experiential learning goals.

References

Bates, T. (2014). Can you do experiential learning online? Assessing design models for experiential learning. Retrieved from https://www.tonybates.ca/2014/12/01/can-you-do-experiential-learning-online-assessing-design-models-for-experiential-learning/

Dewey, J. (1938). Experience and Education. New York: Simon and Schuster.

Giesen, J. (2012). Experiential Learning. Faculty Development and Instructional Design Center, Northern Illinois University. Retrieved from https://www.niu.edu/facdev/_pdf/guide/strategies/experiential_learning.pdf

Jacobson, J. (2017). Authenticity in Immersive Design for Education. In Virtual, Augmented, and Mixed Realities (Ch 3). Singapore, Springer Nature.
Retrieved from https://link.springer.com/book/10.1007%2F978-981-10-5490-7

Kolb, A. & Kolb, D. (2018). Eight important things to know about The Experience Learning Cycle. Australian Educational Leader, 40 (3), 8-14.

Experiential Education Resources

Association for Experiential Education
http://www.aee.org/

Journal of Experiential Education
http://www.aee.org/publications/jee

Experience Based Learning Systems Inc.
https://learningfromexperience.com

Experiential Learning & Experiential Education
http://www.wilderdom.com/experiential/

PowerPoint Template Use In Developing Course Content

In online course development the production of narrated lectures that serve as course content if common. Often faculty turn to presentation software, such as PowerPoint, as the foundation of their presentation. Using PowerPoint for narrated lectures means faculty must consider developing presentation slides that are accessible, attractive, and visually focused. This is not an easy task without some guidance in these areas of presentation design. This is where PowerPoint template use comes in handy.

The Ecampus design team at Oregon State University has produced a series of PowerPoint templates to assist faculty produce effective, accessible, and visually attractive presentations. The templates are available via the PowerPoint Guidelines and Templates website that provide not just the templates but also best practices in template use.

How Does This Work?

On the site Ecampus faculty can find templates developed with seven different designs. Each has an application for a given area of the university or function. To illustrate this point I have placed an image of a template title slide for the College of Forestry design.

College of Forestry PowerPoint template title slide.

Using this template faculty can edit the text and background image to create their own custom PowerPoint design. Below is the entire College of Forestry design series. In it you can see that there is good variety of slide types and design layouts.

The slide series from the College of Forestry PowerPoint template. Produced by Ecampus.

Adapting Templates

Adapting the template for other course uses if fairly straight forward. Simply collect the images you wish to insert into the template and add the pertinent text. Below is an example of an adapted series of slides turning what looks like a forestry presentation into an organic agriculture presentations.

Image of six slide showing an organic agriculture theme to a PowerPoint presentation. — New organic agriculture slides created from College of Foresty template. Images provided by Unsplash.

With seven different templates to choose from faculty have a wide range of design options for narrated lectures using PowerPoint. These designs are also accessible and are visually consistent. Slide types vary to allow faculty to focus presentation attention on the subject at hand. This can save faculty time and effort in narrated lecture production. If you are an Ecampus faculty and you would like to learn how to edit and utilize this templates resource, ask your instructional designer.

The Ecampus PowerPoint Guidelines and Templates website is another example of how faculty and students benefit from the dedicated team of designers and multimedia producers at the Oregon State University Ecampus.

One of the common ideas instructors have to bolster student-content engagement in a course is to add media. Podcasts are a type of media element that can support learning in a number of ways. It is relatively easy to link to an established podcast. Planning and producing your own podcast is more involved. This post explores the idea of producing a podcast for your online course. Is it something you should consider?

Prior to diving into the value and purpose of podcasts it is useful to understand what a podcast is…and what it isn’t.

The term podcast is a portmanteau of “iPod” and “broadcast”. This blended word says a lot because a podcast is a digital recording that is produced for distribution to a computer or mobile device (e.g., the iPod in 2005). Podcasts are distributed via RSS feeds that users subscribe to. Podcast directories, like iTunes®, allow users to find and subscribe to a podcast. Generally podcasts are episodic and often serial in nature with new episodes delivered automatically to subscribed users as the new content becomes available.

So, you can see a course podcast is more than an audio or video file embedded in an online course that students click on to engage with. In its ideal form, a podcast is a method of delivering course content to a learner’s mobile device via the podcast subscription process. Learners can engage with that content at any time and any place they have their mobile device.

Banner showing cover art from four OSU podcasts — Sample cover art from select Oregon State University podcasts.

Audio, Video, or Enhanced Podcasts

There a three primary formats of podcasts. Links to examples of each type of podcast are provide at the end of this article.

Audio: This type of podcast distributes digital audio files to listeners
Video (vodcast): This podcast type distributes a digital video file to podcast watchers.
Enhanced: The enhanced podcasts distributes a media file that displays images synchronized with audio.

Instructional Use & Value
With mobile devices pervasive in college audiences, being able to distribute educational content to those devices is very attractive. The use of podcasts in online learning environments is common and spans many disciplines (Supanakor-Davila & Bollinger, 2014). Podcasting has also been applied in traditional college courses (McGarr, 2009) and in graduate teaching (Luna & Cullen, 2011). Fernandez, Sallan and Simo (2015) recognized podcasting as a major phenomenon in education with the primary purpose being the distribution of course content.

The purpose of podcasts in instruction varies by podcast type and author. Podcasts can be used to inform, provide analysis, develop skills and knowledge, motivate, mediate and more (Carvalho et al., 2009). Common types of podcasts produced for educational use include:

Informative: Description fo concepts, analysis, synthesis, readings etc.
Feedback: Audio or video feed back for student work or group work.
Guides: Helpful media content addressing field or practical work, studying, group dynamics and reflective or experiential learning.
Authentic: Original media contend such as news, interviews, radio programming and others.

The production of podcasts can be faculty, student, or outside expert driven. Like any good media production it should have excellent production value and a structure to hold attention and enhance learning. Since podcasts are serial in nature shorter media segments are encouraged. Episodes of 15 minutes or less will likely promote better engagement with podcast content. Although a very engaging podcast can be longer.

The benefits of podcasts in online courses are tied to the nature of the media and distribution process. Audio podcast are popular because they can be listened to while doing other tasks. Additionally the speed of media playback can be controlled by the listener. Video podcasts are ideal when visual support is necessary to foster understanding of the course content. As mobile media podcasts may be used to facilitate and support remote field work by students or even tours of remote places. The ability to watch or listen to podcasts via WiFi or downloaded and used on-demand makes podcast a convenient asynchronous media adjunct to an online course.

So, as a course content delivery mechanism podcasts are a unique tool if applied thoughtfully. Understanding podcast types, formats, and their delivery mechanism helps you make better decisions about podcast application.

Research in Action sound wave image. — Visit the Research in Action podcast website at Oregon State University to listen to this episode and see how transcripts are shared.

Accessibility
Making content accessible when using podcast requires some planning and also reflects the nature of the podcast media you plan to use. For audio podcasts it is important to provide transcripts to support all learners.

Video podcasts are best paired with well synchronized captions. When planning video podcast you may also want to think about providing audio descriptions of content that provides important information that is shown as a visual in the video.

Podcast Consumers: Is This Your Audience?
This is an important question. If you produce a podcast are learners likely to engage with it? Is podcasting on the radar of potential learners? The Edison Research survey on The Podcast Consumer (2018) indicates that 26% of those surveyed listen to podcasts monthly. The podcasting audience by age shows that 30% of 12-24 year olds, 32% of 25-54 year olds, and 13% of 55 + year olds have listened to a podcast in the last month. Male and female listeners are about evenly split in podcast engagement. Smartphone and other mobile devices make up 76% of podcast listening devices with computers making up 24% of podcast engagement. The top three locations of podcast engagement are at home (82%), followed by in a car/truck (54%), and walking or on foot (41%). Podcasting seems well suited to reach audiences that are remote, mobile, and consume media in an asynchronous fashion. These are also common descriptors of online learning audiences.

A Podcast For Your Course?
If a podcast sounds interesting to you contact your instructional designer at Ecampus. They can help you understand more about this mobile media opportunity and help think through strategies for effective podcast use. They will also work with Ecampus multimedia developers to help facilitate the production and distribution of your podcast.

So, what do you think? Can you imagine your students engaging with course content as a podcast? Could a podcast work in your online course?

Links to sample podcasts in iTunes

Audio Podcast – Research in Action from Oregon State University Ecampus
Video Podcast – TED Talks Daily HD
Enhanced Podcast – Martin Bailey Photography Podcast (enhanced)

Notes:

Enhanced podcasts are best viewed on a mobile device although they can be viewed in iTunes once downloaded.
Prior to 2017 educational podcasts were distributed by Apple via iTunes U. With changes in iTunes educational podcasts now appear in the podcast section of iTunes and iTunes U was discontinued.

References

Carvalho, A. A., Aguiar, C., Santos, H., Oliveira, L., Marques, A., & Maciel, R. (2009). Podcasts in higher education: Students’ and lecturers’ perspectives. In A. Tatnall & A. Jones (Eds.), Education and technology for a better world (pp. 417-426). Boston: Springer Berlin Heidelberg. doi:10.1007/978-3- 642-03115-1_44.

Fernandez, V.; Sallan, J.; Simo, Pep. Past, present, and future of podcasting in higher education. In L., Many & Y. Zhao (Eds.). Exploring learning & teaching in higher education pp. 305-330. Berlin: Springer, 2015,.

Luna, Gaye, & Cullen, Deborah. (2011). Podcasting as Complement to Graduate Teaching: Does It Accommodate Adult Learning Theories? International Journal of Teaching and Learning in Higher Education, 23(1), 40-47.

McGarr, Oliver. (2009). A Review of Podcasting in Higher Education: Its Influence on the Traditional Lecture. Australasian Journal of Educational Technology, 25(3), 309-321.

Supanakorn-Davila, S., & Bolliger, D. (2014). Instructor Utilization Of Podcasts In The Online Learning Environment. Journal of Online Learning and Teaching, 10(3), N/a.

Webster, T. (2018). The Podcast Consumer. Retrieved from http://www.edisonresearch.com/podcast-consumer-2018/

Guest Expert Video: Post Production

Having a guest expert video in your Ecampus course provides a number of learning benefits. One important benefit is to introduce a second, collaborative voice to instruction (Last, 2015). In Part I of this two-part article series we address interview planning decisions and their relationship to producing an engaging guest expert video. In Part II we explore the value of instructors collaborating in the post production stage of guest expert interview video editing.

Staging the video capture of an outside expert voice was the focus of the first article on this topic in a previous blog post. Once primary and B-roll video is captured it needs to be compiled and arranged into a coherent presentation for your course. This is where working with an Ecampus video editor comes into play.

Students see an enormous amount of video in their academic experience. Developing video content that is focused, tightly packaged, and presented in an interesting fashion makes your guest expert video worth watching. The ultimate purpose of editing your guest expert video is to ensure it contributes to the learning objectives of your course. This is why faculty, as subject matter experts, become valued collaborators in the editing process.

Editing Is….Editing

Faculty have extensive experience in editing of papers and manuscripts. These familiar skill can translate to video editing. Let’s look at some of the primary roles of a video editor. A video editor…

Uses an mixture of artistic and technical skills to assemble shots into a coherent whole.
Has a strong sense of pace, rhythm, and storytelling.
Works creatively to layer together images, story, dialogue, and music.
Reorders and tweaks content to ensure the logical sequence and smooth running of the final video product.
Determines the quality and delivery of the final product.
Serves as a fresh pair of eyes on shot material. (Wadsworth, 2016)

Instructors are engaged in similar processes when planning lectures or writing manuscripts. They often are making decisions about coherent writing, related pace and rhythm, creative approaches to communicating complex ideas, the logic of a narrative, quality of communication, and have developed a careful eye for the effectiveness of the final product. What faculty may not bring to the video editing process is an understanding of the technical nature of video editing or the language of screen-based video communication.

Instructor as Co-Editor

Once your guest expert interview video clips are recorded Ecampus videographers coordinate the editing process. An Ecampus video editor compiles the final video sequence, optimizes sound, and perhaps music, graphics, and text elements are added. Decisions about these video elements is a creative and interactive exchange of ideas as editors and faculty collaborate through Frame.io. Frame.io is a post production tool that permits precise editing and video annotation at the frame level of a video. A sample of a Frame.io editing session can be seen in the screenshot below.

Using the web-based interface of Frame.io an instructor is invited to contribute comments or edits for specific locations in a video timeline. Ecampus editors then incorporate suggested changes and pose other suggestions. The progression of this collaboration is seen by both participants and the process leverages the skills and knowledge of video editors and content experts. In essence the course instructor becomes a co-editor of the video being edited.

The Final Product

In Part I of this series a course designed by Dr. Hilary Boudet was involved in planning a guest expert video for her course. Dr. Boudet used Frame.io to help Ecampus editors shape the final video presentation for her course. Watch the PPOL 441/541 guest expert video again. Before you do think about the role a video editor plays in creating the final guest expert video. Also consider what Dr. Boudet might bring to the editing process as a subject matter expert. Can you see evidence of this collaboration in the final video product?

In a well planned and edited video production the skill sets of videographer and content expert blend to create a coherent narrative video that presents a focused and quality viewing experience. As course instructors Ecampus faculty are engaged in the planning and staging of a guest expert video. It is in the post production process of video editing that the initial vision of the guest expert video content, as a series of carefully planned video recordings, comes to life and helps fulfill the learning outcomes of a course.

Resources:

Laist, R. (2015). Getting the Most out of Guest Experts Who Speak to Your Class. Faculty Focus | Higher Ed Teaching & Learning. Retrieved from https://www.facultyfocus.com/articles/curriculum-development/getting-the-most-out-of-guest-experts-who-speak-to-your-class/
Wadworth, C. (2016). The editors’s toolkit: A hands-on guide to the craft of film and TV editing. New York: Focal Press – Taylor & Francis Group.(Available in the Valley Library as an ebook)
Frame.io video review and collaboration software.

This article is the first of a two-part series on producing video interviews featuring guest experts for online courses. Part I focuses on planning while Part II will address the faculty role in the video interview production process.

Part I: Planning With A Purpose

Interviews of guest experts are valuable forms of course media because they can serve a number of instructional purposes. Traditionally classroom instructors might consider including guest experts as part of instruction to…

Connect learning with an authority in the field.
Communicate what the practices are in a given field.
Describe the nature of work of a professional in a given field.
Show important work environments or processes.
Introduce a second, collaborative voice to instruction (Laist, 2015).

One of the common ways instructors incorporate the expert’s voice into a course is by inviting a guest speaker into the classroom. Or, class members might travel to a field location where the person being interviewed works. In both cases the experience of the guest expert interview is live and located where the interview occurs. The synchronous live interview, a staple of on-campus courses, is problematic for online instruction.

Online instruction is shaped by the nature of the online environment. Asynchronous class sessions, the remoteness of learners, and limited access to field sites would seem to limit the use of guest experts. Ecampus instructors are moving beyond those limitations by creating carefully planned and professionally produced video interviews of guest experts in order to leverage the instructional benefits of interviews for their online courses. An example of this is a media project produced for Dr. Hilary Boudet’s course PPOL 441/541 Energy and Society, offered by Oregon State University’s School of Public Policy.

Dr. Boudet worked with the Ecampus video team to re-imagine a traditional live field site visit to the O.H. Hinsdale Wave Research Lab at Oregon State University as a series of guest expert video interviews. Dr. Boudet carefully planned the interview process and served as the on-camera host in the video interview series. Three OSU scientists served as the guest experts in the on-site interviews. Because of careful planning, primary interviews and recording were completed in half a day.

The guest expert interview recordings, and subsequent video editing, resulted in the production of four videos ranging in length from ten to twenty minutes each. The interviews represent approximately one hour of video content for the PPOL 441/541 Energy and Society course. You can view the first of the four video interviews by clicking on the image from the video below.

Image of Dr. Boudet and Pedro Lomónaco — Hilary Boudet interviews guest expert Pedro Lomónaco. Click on image to watch the video.

As the video interview planner, Dr. Boudet made a number of key decisions regarding video interview structure and content. We will highlight these decisions as answers to the 5 W’s of video interviews: Who, What, When, Where, Why and also How.

You may want to think through answers to these questions when you plan a similar project. Let’s take a look at each of these questions in the context of the PPOL 441/551 video.

Why are you doing the video interview?
In the case of PPOL 441/541, Dr. Boudet wanted to capture the instructional value of a field site visit and conversations with scientists related to that site. So being on location was essential. She wanted to show the O.H. Hinsdale Wave Research Lab and use it as a vehicle to discuss how the lab and Oregon State University researchers contribute to the larger social conversation about wave energy and social issues related to its use in coastal communities.

What is the subject of the video interview (s)?
Dr. Boudet identified four independent but related topics she wanted to address with the guest experts. The topics are listed below.

Introduction to the O.H. Hinsdale Wave Research Lab
Introduction to Wave Energy Technology
Human Dimensions of Wave Energy
Community Outreach and Engagement

Each of these topics fits well within the learning outcomes for the Energy and Society course. In this instance, Dr. Boudet had a clear story arc in mind when selecting topics. She structured the video segments to address each topic and conducted each interview as its own story that supported the larger learning arc. Having a clear vision for the use of guest expert video interviews helps guide video production on-site and also informs the final video editing process.

Where will the interview be recorded?
Prior field visits to the O.H. Hinsdale Wave Research Lab helped Dr. Boudet work with both the guest experts and video production team in thinking through locations for interviews and what needed to appear in the video. Understanding the O.H. Hinsdale Wave Research Lab also helped in deciding what aspects of the lab and props would be ideal to record for each video interview. It is clear What and Where are two closely related planning questions. In general on-site video production requires a large space for staging and a quiet space for recording. The interview recording site must also be relevant to the subject being addressed. If you do not have a recording space available Ecampus has a studio facility that can be used.

Who is to be interviewed?
Dr. Boudet had a clear plan to bring expert voices into the video interview. The guests to the class served as scientific experts as well as guides to the facility being visited. In the case of the PPOL 441/541 video interviews, Dr. Boudet chose to have the scientists appear on screen and to also appear herself. This is a key decision that shapes the planning and production process of the video interviews. As you might imagine, the technical demands of having one person on camera is different from having two people. Recording equipment needs and subsequent editing approaches are impacted by the number of people included “on camera” in any interview scenario.

When will the interview occur?
Scheduling interview recording involves coordinating your own schedule with Ecampus video staff and your guest expert(s). In the case of PPOL 441/541, Dr. Boudet arranged to have all interviews recorded at the same facility but in different spaces. Additionally, the interview times were coordinated to facilitate the video production team being present for a large block of time when all guest expert interviews could be recorded. After primary recording, the video production staff returned briefly to the O.H. Hinsdale Wave Research Lab to record b-roll content; shots of the facility without any people. This is a common process in video production.

The last important question to be asked is…

How will you prepare?
Part of preparation for a video interview is embedded in the answer to our previous questions. But preparing the content of the actual interview also requires planning. Dr. Boudet prepared a list of questions that she wanted to have addressed as part of the interview. She shared the purpose of the interview and her questions with the guest experts in advance. This collaborative effort contributed to a clear understanding of the intent of learning for all parties.

Sharing your questions with interviewees can be helpful. Asking guest experts not to memorize answers but to prepare with bullet points in mind will help the interview feel spontaneous.

There are obvious types of questions you will want to avoid. For instance, yes or no type questions can stunt an interview. Remember, the idea is get the instructional information you need. Be prepared to ask a question again if it is not answered the first time. Or, ask for clarifications to a response as part of the interview. Also provide opportunities at the end of the interview for experts to add anything they like. Remember you might get some great information and if it is not useful it can be edited out.

Preparing the physical interview space and interviewees is part of what the Ecampus video team does. They can provide tips on how to dress for a given interview, where to stand, where to look, and how to stage the interview space.

Now that we have answered some of the key questions in the video interview planning process watch the sample video posted above again. Can you see or hear the answers to the questions we have addressed?

About Part II:

Planning a guest expert video interview with a clear purpose in mind will shape the relevance, structure, and focus of the final video interview. In Part II of this video interview series, we will address the second half of video interview creation process; faculty collaboration with Ecampus video staff in the final stages of video interview production

References

Laist, R. (2015). Getting the Most out of Guest Experts Who Speak to Your Class. Faculty Focus | Higher Ed Teaching & Learning. Retrieved from https://www.facultyfocus.com/articles/curriculum-development/getting-the-most-out-of-guest-experts-who-speak-to-your-class/

Special thanks to Hilary Boudet, Heather Doherty, Rick Henry, Chris Lindberg, and Drew Olson for their contributions to this article.

If you are considering developing an online course with Ecampus, you may be curious how you will translate your lectures to the online format. There are several effective online lecture presentation formats available to faculty. They differ in the type of video recording required and the kind of post-production work required after the initial recording.

Image listing 4 formats for online lecture presentation: Video, narrated lecture, light board, and interactive video. — Online Lecture Formats: Qualities & Complexity

Each of the presentation formats can be effective, however the more complex types can offer additional advantages for your students. Why should you consider producing the most challenging of the five online lecture formats? To answer that question, we need to understand what exactly an interactive video lesson is. Let’s start by first looking at a sample interactive video lesson used in a fall 2017 course titled The Biology of Horticulture (HORT 301). You can watch a four minute excerpt of the twenty-minute interactive video lesson by selecting the image below:

Still image from video of Dr. Ryan Contreras teaching using an interactive video lesson in the Biology of Horticulture (HORT 301). — Dr. Ryan Contreras teaching using an interactive video lesson in the Biology of Horticulture course. Select image to watch the four minute video.

As is seen in this excerpt the interactive video lesson has as its foundation a video recording of a Lightboard presentation. Layered over that recording are interactive elements that control video playback—sometimes pausing, other times auto-advancing to specific clips—or to progress through the lesson, trigger a student’s input of feedback, and, most importantly, increase the amount of student engagement in the lesson. In the case of HORT 301 the interactive element prompts the solving of a temperature indices formula. The base video could have been used by itself. However, it is the melding of the Lightboard presentation with the interactive feature that makes the interactive video lesson a highly engaging presentation for the online environment.

The model below proposes how the elements of personal and mediated communication immediacy are brought together to make an interactive video lesson a compelling experience.

Model showing proposing how mediated communication and personal communication of an interactive video complement each other in an interactive video lesson.

In this project instructional design, in conjunction with visual design, video staging, and interaction design, was focused on solving the issue of how to teach a self-paced formula-drive lesson in the online environment. The result is an interactive video lesson that presents as a unified visual space that fosters an actual “see through” psychological perspective. Although clearly a media production, this approach to online lesson presentation implies an unmediated learning experience.

It is enhanced by the camera literally seeing through the Lightboard glass to the instructor conducting the lesson fostering a sense instructor presence. This type of interactive lesson design is desirable because it presents classroom-like learning in a student-controlled online environment. The result is an interactive video lesson that is new in design format but familiar experientially.

Is Interactive Video For You?
A decision to adopt this approach to lesson design will likely be successful if you have a lesson that is formula driven. Certainly math subjects and many science subjects might benefit from this approach. Is it also applicable to humanities courses? Can you imagine teaching language, music, or poetry with an interactive video lesson? If you can, contact Ecampus. We would be glad to help you adopt this approach to lesson design for use in your online course.

What’s An Image’s Value?

Multimedia Learning: Images, Text, and More

Visual Engagement Of A Learning Object

Choosing Visual Elements

Dual channels:

Limited capacity:

Active processing:

Managing Processing Via Image Use

Other Image Tips

Final Thoughts

Web Resources

References

What is Experiential Learning?

Online Experiential Learning In Practice

1. Concrete Experience

2. Reflective Observation

3. Abstract Conceptualization

4. Active Experimentation

Final Thoughts

What Now?

References

Experiential Education Resources

PowerPoint Template Use In Developing Course Content

How Does This Work?

Adapting Templates

Guest Expert Video: Post Production

Editing Is….Editing

Instructor as Co-Editor

The Final Product

Resources:

Part I: Planning With A Purpose

About Part II:

References

Contact Info