This class’s title is Human Centered Design: Theories and Strategies. Human Centered Design (HCD) means the approach to design process that is iterative rather than linear. It is a problem solving method that is user driven. To understand what HCD is and ultimately what good design is, students learn fundamental concepts in HCD such as affordances, signifiers, conceptual model, system images, and feedback. Students also work on application of those concepts to everyday objects around them.
As HCD in this class is not just about products but services as well, students learn service design. Service design is design process that uses HCD concepts. Students learn about service design and its tools in class and apply the process to the OSU Library Service Redesign project.
The final learning section in this class is sensory marketing. Students learn five senses and perceptions based on readings and crashcourses from Psychology and Marketing. Examples with visuals that explain sensory marketing are incorporated in lectures.
In the hybrid format of the course, students will learn concepts and theories through online lectures and quizzes. Students will do projects that apply concepts they learned to real life examples. The projects will be shared online for review and critique. Students will do workshops and have guest speaker lectures in classroom.
