AP Style rules can be hard to remember. Our top 10 list of the most commonly misused items will help you maintain a consistent tone and voice.
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Tag: Writing
Instead of employing a few clever words that point back to body copy, headlines should carry the messaging and bold attitude of the brand themselves.
In line with our welcoming and inclusive brand personality, avoid assumptions about gender in your writing. When writing about a specific person, ask them which pronouns they use for themselves (e.g., she/her/hers, he/him/his, they/them/theirs). If a person does not identify with male or female pronouns, the plural they is preferred. For example, “Samantha loves to paint. They take […]