Instead of employing a few clever words that point back to body copy, headlines should carry the messaging and bold attitude of the brand themselves.
Category: Writing
In line with our welcoming and inclusive brand personality, avoid assumptions about gender in your writing. When writing about a specific person, ask them which pronouns they use for themselves (e.g., she/her/hers, he/him/his, they/them/theirs). If a person does not identify with male or female pronouns, the plural they is preferred. For example, “Samantha loves to paint. They take […]