Use topic pages and tags so visitors find educational content

When visitors come to the Extension website, they want to see what information we have to answer the question on their mind or to discover what’s new. Topic menu pages (which include the landing page and the “Browse all Resources” pages for each topic) are a primary way for them to browse educational content.

• Topic landing pages: 122,450 pageviews, 78% of visitors clicked on a link
• Topic “browse all resources” pages: 15,038 pageviews (since rollout in October), 86% of visitors clicked on a link

The data shows that content is much more likely to be seen if it is tagged with a topic. On average, a piece of content on the site has received 57  views/downloads/clicks since November 2018. However, pieces of content tagged with at least one topic have received an average of 69 during the same time.

This effect is even greater if the content is featured on a topic landing page. Pageviews/downloads/clicks of content increases threefold (average of 319%) while the content is featured on a topic landing page compared to the period before it was featured.

What you can do to make sure visitors see your educational content:

• Make sure to tag educational content with a topic. For most content types, the field where you can select the topic is in the second collapsed section on the edit screen.
• If you tag content with a topic, be sure to also tag it with useful keywords so it is easier to find on the topic’s “Browse all resources” page. See the Tagging Guidelines in the Extension website guide.
• Work with the topic’s committee to feature content that is especially important to audiences or seasonally relevant. Learn more about topic committees.