November 30 marked the six-month anniversary of the launch of the new Extension website. With this milestone, we now have a good amount of analytics data to use as a comparison point for content, design, and other improvements going forward. For example, we’re using this data to

• Decide where to focus our efforts on design improvements and determine what kind of improvements are needed.
• Feature popular content on topic and other pages
• Create best-practice guidelines for entering effective content.

Here are some highlights and statistics over the last six months (May 31 – Nov 30 2018):

Basic Site Stats

• Page views: 1,207,631
• Visitors: 431,155 (423,667 new)
• Average time spent by visitors on the site: 1 minute 42 seconds

Top visited pages

1. Search results page (see what people search for on the site below)
2. Home page
3. When to pick and how to ripen pears to perfection
4. Programs list
5. Using Coyotes to Protect Livestock. Wait. What?
6. Find Us page
7. Gardening top level topic page
8. Statewide Master Gardener landing page
9. Are there male and female peppers?
10. Statewide 4-H landing page
11. Monthly Garden Calendars
12. Metro Master Gardener landing page
13. Ask an Expert form
14. What are those worms in my firewood?
15. Clackamas County landing page
16. Home Food Preservation topic page
17. Big maggots in your compost? They’re soldier fly larvae
18. What are short day and long day plants?
19. Don’t toss those tuberous begonias – save for next summer
20. Coffee Grounds and Composting

How people find the site

1. Searching with Google or another service (303,833 users)
2. Typing in the URL, using a bookmark, or clicking on a link in an email (81,727 users)
3. Clicking a link on a social media site such as Facebook (32,920 users)
4. Clicking a link on another site (27,409 users)

What people search for on the site

1. “canning”
2. “4-h” or “4h”
3. “horse”
4. “compost tea”
5. “forms”
6. “master gardener”
7. “soil testing”
8. “jobs”
9. “calendar”
10. “record book” or “record books”
11. “publications”
12. “blueberries”
13. “compost”
14. “tomatoes”
15. “compost tea brewer”
16. “food preservation”
17. “state fair”
18. “cervis”
19. “soil test”
20. “employment”

If you are interested in more in-depth analytics or analytics for your content specifically, contact the EESC web team.

Here’s to the next six months!