Drivers distracted by the gadgets on their cars cause thousands of deaths each year. To address the problem, Steven Reid, David Taylor, Ryan Kalb, and Patrick Simonson set out to design an automobile dashboard that minimizes distractions by simplifying the interface and narrowing the driver’s focus to the steering wheel and the dashboard in front of it. Their interface won an honorable mention in Intel’s 2012 Cornell Cup competition.

“We want to reinvent the driver experience,” said Reid. “Safer, more efficient, but still have that rich, interactive experience — that’s what people are used to. We’re trying to build that in, but not make it distracting.” Continue reading →