Do you have a poor performing webpage? Are you struggling with improving the search ranking of your webpage? Here are some things you need to know and recommendations that may help you to solve your problem!
What is SEO?
SEO means search engine optimization and is a way of internet marketing. SEO is to improve the keyword ranking of the website by adjusting and optimizing the webpage. The best case is to have our webpage appear in the search engine results page (SERP) and even be the top result. If our website appears in front of the search results after entering the keyword, then there is a higher chance of being noticed by consumers.
Measure Your Rankings
In order to improve your webpage ranking, the first step you need to do is to understand your baseline keyword performance. It is important to know the real situation to find out how much still needs to be done to achieve your goal. You can export keyword data from Google Search Console and landing page traffic from Google Analytics.
After analyzing the data, you can start thinking about:
- What your most valuable keywords and landing pages are.
- Where the most immediate opportunities for improvement are.
- What keywords and landing pages are underperforming.
Target the Right Keywords
First of all, you need to learn more about your target readers to find out the best keywords.
- Who are your target readers?
- What do they need?
- What kinds of keywords they will search?
- Why do they search these kinds of keywords?
Secondly, doing a SERP analysis may be helpful. The currently ranking in the top search result will inspire you somehow. You can look at:
- Related searches
- People also ask
- Google autocomplete suggestions
- Other advanced search features
Consequently, an in-depth study can help you find better keywords and improve your webpage rankings.
Increase Webpage Load Speed
Last but not least, don’t forget to speed up your webpage load speed! Many people didn’t know if the page load speed is too slow, Google will recognize, and it will harm the ranking. Due to the research online, 40% of visitors may leave the website if they have to spend more than 3 seconds to wait for it load. After all, perfecting the webpage function is the creator’s obligation. When your keywords have successfully attracted readers to click, isn’t it a pity that the readers leave without taking any actions just because of the loading speed?
Reference:
Vaughn, K. (2019). How to Improve Your Keyword Rankings in Google. Retrieved 25 October 2019, from https://www.searchenginejournal.com/how-to-improve-your-keyword-rankings-in-google/317623/#close
Moyle, D. (2019). Retrieved 25 October 2019, from https://www.business2community.com/seo/10-tips-to-improve-your-websites-seo-ranking-02225994
Image: SEO is Not Hard — A step-by-step SEO Tutorial for beginners that … (2019). Retrieved 25 October 2019, from https://images.app.goo.gl/kGPmcp9RZhTFnJUr5
Image: Caring for your SEO ⋆ Media Venue, Traditional & Digital … (2019). Retrieved 25 October 2019, from https://images.app.goo.gl/dcsabFjkj64i2RVd6
Image: The ultimate guide to choosing keywords for ROI – Search Engine … (2019). Retrieved 25 October 2019, from https://images.app.goo.gl/jaQvoX1vbvbcqQK76
Google Image Result for https://www.aspirationhosting.com/content/wp-content/uploads/2018/08/wordpress-website-loads-slow-810×340.png. (2019). Retrieved 25 October 2019, from https://images.app.goo.gl/ZkixdvHbTMZnV5RS8
