Oregon State Productions Blog

Maximizing reach So much of advertising depends on reach. It doesn’t matter what medium or channel you are considering. Before you can drive engagement and deliver conversions you have to start by reaching your audience. Sometimes reach at a university ebbs and flows outside of our control. During the summer months reach is diminished. Students […]

Time lapse photography has occupied my attention for several years. The visual passing of time strikes a chord with the part of me that is in constant daydream mode.

Since this past winter, I’ve been working with colleagues from Information Systems and college web and communications teams on mapping a digital platform strategy, a plan that will help to guide the overall direction for web and mobile for the university. It’s an exciting development: it is the first time in my seven years at Oregon State that […]

I recently got a tour of the new online catalog that our Extension office built. Essentially it houses all of their publications in one easy to navigate Drupal site. For anyone with Drupal or database experience you know that alone is a heroic task. The site is full of features and cool modules. It is […]

Our latest digital campaign is underway. It’s our Beaver Nation interactive documentary, and it’s following the themes of the ongoing Beaver Nation efforts led by our sister unit, University Marketing. The whole campaign launched last year with our new commercial (also produced by our team in partnership with University Marketing). What the interactive documentary does is establish […]

The campus community was extremely excited about the opening of the new Centro! That’s a great thing and further reinforces our hope to post more stories about some of our more underrepresented groups. I’m also pretty proud of how well our dance story, “A common step,” did in the short amount of time it was […]

In this period, our most popular homepage feature story was undoubtedly our tribute to Beth Ray, hosted on our Life at OSU blog. The passing of our first lady was of interest to just about everyone in the campus community. The Olympics also had a far-reaching appeal, and Oregon State was happy to have a […]

If you check the OSU home page after Friday, April 25, you might sense there’s something different. It’s not your mind playing tricks on you. We’ve made a complete overhaul of the design and structure. While it looks much like the previous version of our site, there are quite a few changes. A host of […]

If you think we’ve gotten a bit sluggish about analytics lately, you’re wrong. Back in December, though? Well, that might have been a different story. These pageviews include December all the way up to Feb. 28: “Celebrate the season” happened sort of last-minute, and it had about a 2-week run on the homepage, explaining its […]