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Thoughts on content management

Many Oregon State Web communicators use software called Drupal to manage their content. Content management is an efficient way to distribute editorial responsibilities. Also, by placing your content into a database-driven system like Drupal, it becomes easier to search, update, categorize, reuse and syndicate. But this doesn’t mean that moving to a content mangement system […]

Google Insights and the coach

If you haven’t yet experimented with Google Insights, it’s definitely worth a look. It combs through all Google searches for specific terms and produces reports based on time and volume. For example, you can see if there’s a peak of interest for the terms “oregon colleges” and “university admissions” and you might plan your Web […]

OSU YouTube channel

I’d like to say that we’re breaking new ground by launching an official YouTube channel for Oregon State. But in truth there are plenty other universities already out there. Perhaps the most trafficked and referenced YouTube presence even belongs to a school in our conference. But I don’t feel like we’re arriving too late to […]

Social media report

the .eduGuru blog, an excellent resource for everything related to higher education and the Web, has a recent post that includes an excellent report (pdf) on the use of social media at the university level.

Speaker

Kent Lewis, CEO of Anvil Media will be speaking in downtown Corvallis on Thursday, August 20. Anvil has worked with the admissions team at Oregon State and has helped with some of the success they’ve had with their site. It should be a good opportunity to learn more about a company that works specifically with […]