Oregon State Productions Blog

We are engaging in a comprehensive overhaul of the OSU Web standards and guidelines.  The existing guidelines have served us well, but in a changing world, and with the influence of our campus-wide Integrated Marketing and Communications process, it’s time to go through them in detail. These new guidelines are expected to be part of […]

Our Web Communications and Marketing teams collaborated with START to produce the following video that welcomes new students to OSU.

We’ve worked with Central Web Services to create a new set of themes for Drupal 6 that follow the latest brand and identity guidelines. We’ve planned them to be flexible and adaptable for a range of sites, with plenty of room to add identity elements. We hope that it allows users to focus on what’s […]

At OSU we’re fortunate to have a robust support structure that has assembled an amazing set of tools to help us communicate on the Web better. Central Web Services supports Drupal sites for the entire campus. The Media Manager application developed by CWS offers outstanding video integration and YouTube-like features that integrate with Drupal and […]

We’ve just launched the Powered by Orange Web site, part of our newest campaign. Unlike traditional campaigns where the audience is expected absorb the message and then somehow recall it when it comes time for action, in this campaign, the audience can actually participate, and even wind up running the show. There are a host […]

We recently conducted a series of focus groups on our OSU Web presence, specifically the home page. The results were fascinating. And, unfortunately, not all of the results turned out the way I would have wanted. For example, I would have hoped for a larger number of tweeters, but only 5% of our subjects used […]

We’ve added a directory of social media sites and projects to the main OSU website. If you know of any more projects to add to this list, just let us know. Social media is exploding, not only from the tight economy, but because it’s unavoidably becoming a mainstream form of communication. You could follow, for […]

What are the benefits of online marketing and Web communications? Certainly one is the ability to track and measure metrics in a way not possible with other more traditional forms of communication. Here’s an interesting blog post that covers return on investment. How do you measure your return on investment in the incipient arena of […]