Analytics: March/April 2014

In this period, our most popular homepage feature story was undoubtedly our tribute to Beth Ray, hosted on our Life at OSU blog. The passing of our first lady was of interest to just about everyone in the campus community. The Olympics also had a far-reaching appeal, and Oregon State was happy to have a connection there! I would have liked to have seen more views on our Rugby microsite, but we didn’t spend any money to promote it, and that is changing now. We’ve thrown some dolla billz into promoting our spring break site (which you can learn about below), so I’m sure we’ll be seeing more ROI in the future!

Stories up on the site at this time include:
•New Centro opens
A story and video about the new CCCC facility. It’s pretty swanky!
•From the depths of time
Terra’s last cover story covering just about every aspect you didn’t know you needed to know about the Pacific lamprey.
•Alternative spring break
A microsite about the alternative spring break experience! This site is chock full of photos, videos and interactive elements. We’re pretty proud of it!
•Moms Weekend tradition continues
An overview of the events for Moms Weekend along with a profile of a very Oregon-State-centric family.
•The mechanics of a student athlete
A profile of Ruth Hamblin, the Canadian Hammer featuring a video produced by our own Justin Smith.

And here’s a look at the video side:

We love us some Ruth Hamblin!

Finally, we haven’t taken a look at the individual colleges in awhile, so here’s a look at traffic on each College’s homepage. Unfortunately, we don’t have access to data from the College of Forestry, and the Honor’s College numbers are currently unavailable.