Taking Your Cause Online
Quick Start Guide
- Start your blog
The blog can be the hub of all of your Web activity.- Set up a free blog at wordpress.com or blogger.com
- Come up with a plan for adding content; stick to it
- Aim for twice per week
- Length isn’t important
- Mix formats: text, photos, slideshows, video
- Put your blog’s address on everything you print, mail, email or hand out
- Find other blogs (“influencers”) and engage with those blogs by leaving comments and linking to posts
- Set up social networks and use the blog to feed those networks
- Find influencers
- Open a Twitter account
- Tweet every time you post to your blog
- Create a plan for updating and stick to it
- Follow others
- Retweet often
- Embed your twitter feed in your blog
- Start a Facebook page
- Embed your blog’s feed in your Facebook page
- Have a content plan
- Engage with your community – ask questions, create posts that call for a response
- Make it fun
- Create video content
- PSAs
- Interviews
- Document actions and events
- Testimonials
CATEGORIES: General Web