3:00pm- Code of Everand: Designing the Serious Casual MMO (summary)
I thought this talk was excellent.

Essentially, the speaker works for a hip NY group, who usually do real world events. They were approached by UK government agency to develop something about road safety which kids could actually respect. They chose to go for a fantasy video game, and focus on sneaking in the “teaching” under guise of metaphor and fun. Continue reading →