{"id":2,"date":"2014-02-05T23:23:37","date_gmt":"2014-02-05T23:23:37","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/thestartupadvantage\/?page_id=2"},"modified":"2015-04-19T15:37:16","modified_gmt":"2015-04-19T23:37:16","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/sample-page\/","title":{"rendered":"References"},"content":{"rendered":"<p>Books I Like<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0984999302\/ibisassocinc\">The Startup Owners Manual<\/a>, Steve Blank \u2013 This is the book accelerators, incubators, angels and Venture capitalists recommend as a first read for their clients.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0470876417\/ibisassocinc\">Business Model Generation<\/a>, Alex Osterwalder &#8211; This is the companion book accelerators, incubators, angels and Venture capitalists recommend as a first read for their clients.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/1118968050\/ibisassocinc\">Value Proposition Design<\/a>, Alex Osterwalder \u2013 How to really use the Value Proposition Canvas and make products customers want. The sequel to Business Model Generation.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0470539399\/ibisassocinc\">How to Measure Anything<\/a>, Douglas Hubbard &#8211; A bold assertion that anything can be measured. A great read on probability and statistics.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/1449335675\/ibisassocinc\">Lean Analytics<\/a> Alistair Croll and Benjamin Yoskovitz &#8211; Measure, analyze and validate. Good for those using the Business Model Canvas.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0307887898\/ibisassocinc\">The Lean Startup<\/a>, Eric Reis \u2013 Shorten product development cycles using lean methodology.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/1449305172\/ibisassocinc\">Running Lean<\/a>, Ash Maurya \u2013 A systemic process for vetting new ideas and innovations.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/1449356354\/ibisassocinc\">Lean Customer Development, Cindy Alvarez<\/a>, A nice primer on customer development with a good focus on the interview process.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/1848445725\/ibisassocinc\">Effectuation<\/a>, Saras Saravathy \u2013 The use of non-predictive control for creating new firms, markets and economic opportunities.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0465025781\/ibisassocinc\">Winning at New Products<\/a>, Robert Cooper \u2013 The Stage Gate process for bring products to market.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/476754764\/ibisassocinc\">Henry Mintzberg<\/a> The Rise and Fall of Strategic Planning \u2013 Strategy cannot be planned. Strategy as a learning process.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0684841487\/ibisassocinc\">Competitive Strategy<\/a>, Michael Porter \u2013 Simply, one of the best books on strategy<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0743270576\/ibisassocinc\">Strategy Safari<\/a>, Henry Mintzberg \u2013 Strategy does not have a single agreed upon definition of the discipline. Here is a tour of the different strategic schools of thought.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/1400064287\/ibisassocinc\">Made to Stick, Chip &amp; Dan Heath<\/a>\u00a0 &#8211; Stories are important<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/081298160x\/ibisassocinc\">The Power of Habit, Charles Duhigg<\/a>\u00a0&#8211; Why habits exist and how they can be changed<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0071628592\/ibisassocinc\">Own the Room<\/a>, David Booth &amp; Deborah Shames \u2013 Making memorable presentations as told by an actor and a director.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/asin\/0321811984\/ibisassocinc\">Presentation Zen<\/a>, Garr Reynolds \u2013 Better design for more effective presentations<\/p>\n<p>Blogs I Follow:<\/p>\n<p>Infochachkie &#8211;\u00a0<a href=\"http:\/\/johngreathouse.com\/\">http:\/\/johngreathouse.com<\/a>\/<\/p>\n<p>Wired News &#8211;\u00a0<a href=\"http:\/\/www.wired.com\/\">http:\/\/www.wired.com<\/a>\/<\/p>\n<p>Both Sides of the Table &#8211;\u00a0<a href=\"http:\/\/www.bothsidesofthetable.com\/\">http:\/\/www.bothsidesofthetable.com<\/a>\/<\/p>\n<p>The Venture Edge &#8211;\u00a0<a href=\"http:\/\/theventureedge.com\/\">http:\/\/theventureedge.com<\/a>\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Books I Like The Startup Owners Manual, Steve Blank \u2013 This is the book accelerators, incubators, angels and Venture capitalists recommend as a first read for their clients. Business Model Generation, Alex Osterwalder &#8211; This is the companion book accelerators, &hellip; <a href=\"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/sample-page\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5641,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/users\/5641"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":9,"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":144,"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/pages\/2\/revisions\/144"}],"wp:attachment":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/thestartupadvantage\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}