{"id":132,"date":"2016-05-16T00:16:31","date_gmt":"2016-05-16T00:16:31","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/shelbyulam\/?page_id=132"},"modified":"2016-05-29T17:02:13","modified_gmt":"2016-05-29T17:02:13","slug":"timeline","status":"publish","type":"page","link":"https:\/\/dev.blogs.oregonstate.edu\/shelbyulam\/gender-lens-2\/timeline\/","title":{"rendered":"1. Timeline"},"content":{"rendered":"

Design and Prototyping: <\/strong><\/p>\n

\"Creator<\/a>

Creator Nickolay Lamm
\u00a9Nickolay Lamm<\/p><\/div>\n

Lammily was developed my Nickolay Lamm in 2014. His ideas started in 2013 when Lamm wanted to know what Barbie would look like as average women (Carter<\/a>, 2014). With\u00a0research starting with statistics from Centers for Disease and Prevention he found that the average women weighed 166.2 pounds and has a 37.5-inch waist. His idea came from inspiration during his high school days, where he describes it as \u201cthe worst time of my life.\u201d The name Lammily came from his last name combined with the word family. His family members were supportive and helped create boxes and stickers to be sent with the dolls.<\/p>\n

Manufacturing and Production: <\/strong><\/p>\n

The first doll was created with a 3D printing model that cost about $200 per printing. When it came to designing the doll Lamm recalled; \u201cI thought how am I going to make this white 3D printed model look like a fashion doll? [\u2026] The rational part of my brain realized that my arts and crafts were pathetic and so I just Photoshop the white model to look like a toy doll.\u201d With the help of artist Thomas Desjardins a prototype of the doll was made in the form of a 3D photo. (Lamely<\/a>, 2015) Children ages 5-12 years old were taken in a focus group to determine how they liked the doll. St. Edmund\u2019s Academy, an elementary school in Pittsburg, was the main focus group. The kids reactions were that \u201cshe\u2019s pretty,\u201d \u201cshe looks like my sister,\u201d<\/p>\n

\"Lamely<\/a>

Lamely original Photoshop prototype
\u00a9Nickolay Lamm, Founder of Lammily.<\/p><\/div>\n

\u201cshe\u2019s unique not like other dolls that I have, she looks real,\u201d \u201cher belly button looks realistic even!\u201d (Lamm<\/a>, 2014). With months of hard work and a grand total of $15,000 of Lamm\u2019s hard earned money he published his prototype and video on Tilt.com in hopes of finding crowd funders. At 9 AM on March 5, 2014 Lammily became live and multiple journal publications were ready with interviews and links to the sight to be published. By 11 AM the same day contributions were being made in rates of thousands. By the next morning the funding goal of $95,000 had been accomplished. 30 days later Lammily had over 13,000 backers in 62 different countries and a total of $501,000 in cofounding.<\/p>\n

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