{"id":227,"date":"2009-03-04T20:07:52","date_gmt":"2009-03-04T20:07:52","guid":{"rendered":"http:\/\/podelation.wordpress.com\/?p=227"},"modified":"2009-03-04T20:07:52","modified_gmt":"2009-03-04T20:07:52","slug":"ch-ch-ch-changes","status":"publish","type":"post","link":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/2009\/03\/04\/ch-ch-ch-changes\/","title":{"rendered":"Ch Ch Ch Changes&#8230;&#8230;"},"content":{"rendered":"<p>I came across this great article on measuring ROI of on-line buzz. <a href=\"http:\/\/pragmaticpr.wordpress.com\/2009\/03\/04\/measuring-social-media\/\">Measuring Social Media<\/a><\/p>\n<p>Within the document is a link to the slides of a PR News Workshop given by KDPaine &amp; Partners, Web-based measurement firm. I thought is was a worthwhile read. Included is a link to <a href=\"http:\/\/www.kdpaine.com\/downloads\/PR_News_Workshop_Aug_6_2008.pdf\">\u201cMeasuring the ROI of social media.\u201d<\/a> .\u00a0\u00a0 Below is a David Letterman list from the slides that I thought was worthy of repeating.<\/p>\n<p><strong>10 signs that this is the end of the world as we know it<\/strong><br \/>\n10. Business Week writes a story about Twitter on Twitter<br \/>\n9. Gatekeepers? What\u2019s a gate keeper? Deadline? What\u2019s a deadline?<br \/>\n8.A start up company got 100 great marketing ideas for free from Twitter &amp; Two women<br \/>\nraised over $6000 in a day Twittering about frozen peas<br \/>\n7. $0-budget YouTube videos about Barack Obama were seen by 120 times the audience of<br \/>\nHilary Clinton\u2019s \u201clargest town hall meeting in US history\u201d that cost millions<br \/>\n6. IBM receives more leads, sales and exposure from a $500 podcast than it does from an<br \/>\nad<br \/>\n5. Procter &amp; Gamble is \u201cco-creating\u201d all its marketing with its customers<br \/>\n4. Advertisers are starting to admit that all their measures are flawed<br \/>\n3.Google has replaced the thesaurus, the encyclopedia, the dictionary and my short term<br \/>\nmemory.<br \/>\n2.Wikipedia is nearly as accurate and just as credible as the Encyclopedia Brittannica and<br \/>\na lot more people use it.<br \/>\n1. Measurement is easy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I came across this great article on measuring ROI of on-line buzz. Measuring Social Media Within the document is a link to the slides of a PR News Workshop given by KDPaine &amp; Partners, Web-based measurement firm. I thought is was a worthwhile read. Included is a link to \u201cMeasuring the ROI of social media.\u201d [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97036,97039],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","hentry","category-how-to","category-web-2-0"],"_links":{"self":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/posts\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":0,"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/posts\/227\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/categories?post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/podelation\/wp-json\/wp\/v2\/tags?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}