Communications: It’s more than just a pretty flier. It’s knowing your audience and organization and creating a strategy to meet the needs of both.
On the macro level, it’s about seeing the big picture and working together to identify goals and objectives. It’s about making sure there’s more to those fliers than just a pretty face. It’s about ensuring that they, along with our website, social media, events and publications, are strategic, aligned and reinforce college and university goals, messaging and branding.
What it means day to day is that we share your work, your story and the stories of your outstanding students and alumni with the college’s many stakeholders. We are your in-house support team who can keep you on brand and on message, build community and help you in achieving your communications goals.
To ensure you’re aware of the services we provide, to connect you with related resources and to provide insider information on best practices in our field, we’ll be sending a monthly e-newsletter with such great content you’ll have to think twice about hitting delete.
As always, if you’re looking for communication downloads, resources and support, you can always go to our revised Marketing and Communications page on the college website or contact me with any questions.
If you have thoughts on future content or additional ways we can better meet your needs, please let us know.
Cheers!
Kathryn