Thanks again for joining us. If you missed out or just miss hearing the sound of our voices we have phone recorded audio of that. Topics include:

• social media’s positive and negative effects on  students
• resources on how to create positive digital identity for students
• should we as communicators have a duty to educate students on use of social media – and some brainstorming about how that would look if.
• drones (even though the drone singer couldn’t join us this time)

This should be the full sized super deluxe mono awesome version of the meeting.

direct link to mp3 (right-click and save-as)

Below is a copy of the “show notes”.
Or you can take a look at the original google doc

Social Media Lunch

Thursday, Aug. 6, 2015
Kelley Engineering Boardroom 1126
Noon to 1 p.m.
Oregon State University

In the News/Things to Look At

• Facebook introduces Live, a Periscope copy (Poor Meerkat that actually had the original idea!)
• I encourage everyone read this piece on social media and its positive and negative effects on the mental health of college students
• Hootsuite now allows you to schedule Instagram posts, kind of
• This resource on how to create a positive digital identity program for university students could be interesting to explore (to accompany the discussion on the TCU student)

Discussion topics

• TCU student suspended for offensive tweets
  • Can this happen at Oregon State?
  • Do we have a duty as communicators to educate incoming students on social media? (And should this include information on how to frame social media content in a way that doesn’t harm students’ views ofself worth?)
    • Anonymous social media
    • Resident Directors educate in some way on how social media can have an effect on reputation
    • Messaging can come from peers (i.e. ASOSU) and faculty/staff materials
    • Part of START packet, orientation materials and speeches
    • New media classes
    • Create campus-wide effort
    • U-Engage courses, social media is a life and career skill
    • Advertising to parents
    • Beaver Careers, alumni association
    • Mix in legal and ethical background, include faculty/staff
    • Don’t be a bystander
• Is Facebook’s plan for internet to everyone everywhere constructive? Destructive? (Zuckerberg’s announcement) (long article)
• Engaging on Instagram, without a phone
• Setting up Twitter Cards in WordPress SEO
  • theYoast SEO plugin is also handy if your post on blogs.oregonstate.edu doesn’t have a very catchy title – you can write aseperate title and description that only shows up in the story preview when shared on FB or Twitter or LinkedIn orTumblr or even Google+

    

  • for specific example… there is a story (originally from Terra) at synergies.oregonstate.edu (yes, it’s hosted at blogs.o.e). the story title is “Long-Term Care” with a byline of “Latino families extend caregiving for elders”… but if this story is shared to social stuff only the title “long term care” is posted. it doesn’t give context, nor is it catchy. but by filling out some fields in the Yoast SEO plugin I can have the title for FB be the full title plus byline  – and with twitter I could even add a hashtag if I wanted. Here’s a little screenshot of the fields in the plugin.
  • ta-dah!  (I should probably add this to my growing backlog of guides to write)
• University of Virginia did a little test of Twitter Website Cards (which is different than what is explained above – and costs $ since it is a type of ad) prior to commencement this year. Read about their findings: Increasing Reach with Twitter Website Cards

Show ‘N Tell, Cross Promotion

General announcements, upcoming events to cross promote

• Countdown to Move-In (UHDS social media) – which other departments are doing “countdown” posts?
  • #OSUMoveIn
  • #BeaverNation
  • #BeBeaverBold