This was a very beertastic week at the Food Innovation Center. We spend four days doing sensory testing with consumers on ten different IPA’s. This was a two day test for consumers so people were required to come two separate days to taste five different beers each visit. While getting people to come back for a second day is difficult it is also important because it reduces the fatigue from there being multiple replicates, which still occurs with tasting five beers in a row. Of the tests for consumers this is one that has a pretty good deal since they also received food and coffee after they were done with the test. I am enjoying all the sensory tests that are occurring this week, but it does not allow me very much time to keep up with other projects.
