{"id":1022,"date":"2019-04-30T15:40:16","date_gmt":"2019-04-30T22:40:16","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/marketing\/?p=1022"},"modified":"2019-04-30T15:40:16","modified_gmt":"2019-04-30T22:40:16","slug":"osu-branding-and-illustration","status":"publish","type":"post","link":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/2019\/04\/30\/osu-branding-and-illustration\/","title":{"rendered":"OSU branding and Illustration"},"content":{"rendered":"<p>Our brand style uses strong photography to tell the story visually. However, there are limited circumstances where illustrations may be used because a photo would not be effective. In cases like this, we ask that the illustrations only be used for one year, because the art could be considered a logo if used for multiple years. Please note that stylized, hand-drawn or cartoon images of beavers are not allowed.<\/p>\n<p>If you are unsure if you are in a situation where you can use an illustration instead of a photo, we&#8217;ve put together a flow chart to quickly reach an answer: <a href=\"https:\/\/communications.oregonstate.edu\/sites\/communications.oregonstate.edu\/files\/osu_illustration.pdf\">Download a printable version<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blogs.oregonstate.edu\/marketing\/2019\/04\/30\/osu-branding-and-illustration\/osu_illustration_flow-chart_final1\/\" rel=\"attachment wp-att-1025\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1025\" src=\"http:\/\/blogs.oregonstate.edu\/marketing\/files\/2019\/04\/OSU_illustration_flow-chart_FINAL1-791x1024.jpg\" alt=\"\" width=\"770\" height=\"997\" srcset=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2019\/04\/OSU_illustration_flow-chart_FINAL1-791x1024.jpg 791w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2019\/04\/OSU_illustration_flow-chart_FINAL1-232x300.jpg 232w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2019\/04\/OSU_illustration_flow-chart_FINAL1-768x994.jpg 768w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/319\/files\/2019\/04\/OSU_illustration_flow-chart_FINAL1.jpg 1275w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>Just as a reminder, all the information below is available at our <a href=\"https:\/\/communications.oregonstate.edu\/brand-guide\/visual-identity\/illustration\">Illustration page<\/a> in the OSU Brand tools.<\/p>\n<p>Illustrations are allowed for:<\/p>\n<ul>\n<li>Events<\/li>\n<li>Magazines<\/li>\n<li>Scientific Illustrations<\/li>\n<li>On-campus awareness campaigns (intended to educate others about specific topics or issues, ie. bike safety, illness outbreaks)<\/li>\n<li>Holiday cards<\/li>\n<li>Motion graphics<\/li>\n<\/ul>\n<p>Illustrations are not allowed for:<\/p>\n<ul>\n<li>Ongoing programs<\/li>\n<li>Repeated use from previous years<\/li>\n<li>Stylized, hand-drawn or cartoon images of beavers<\/li>\n<li>Recruitment materials for prospective students<\/li>\n<li>External advertisements<\/li>\n<\/ul>\n<p>Happy designing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are unsure if you are in a situation where you can use an illustration instead of a photo, we&#8217;ve put together a flow chart to quickly reach an answer.<\/p>\n","protected":false},"author":8592,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1356223],"tags":[365,161022,1315,160892,11986,208824,603456,1356217,1187,177943,603452],"class_list":["post-1022","post","type-post","status-publish","format-standard","hentry","category-brand-guidelines","tag-art","tag-beaver","tag-cartoon","tag-chart","tag-drawing","tag-flow","tag-flowchart","tag-illustrated","tag-illustration","tag-infographic","tag-sketch"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3JgyD-gu","_links":{"self":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/users\/8592"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/comments?post=1022"}],"version-history":[{"count":2,"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1022\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/posts\/1022\/revisions\/1027"}],"wp:attachment":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/media?parent=1022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/categories?post=1022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/marketing\/wp-json\/wp\/v2\/tags?post=1022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}