MediaMark MRI+. The publisher, Mediamark Research Inc., is the leading provider of magazine audience data to the advertising and marketing communities. This database provides summary tables of key audience and product usage data from their national probability sample of 25,000+ households. NOTE: You must create a free account before you can use this database.
Author Archives: scofieli
Web of Science Access Problems UPDATED 12/3/07
Due to the ongoing problems we are having between the current Web of Science interface and the Libraries’ proxy server, the Web of Science links in the database list and the library catalog are now going to the new Web of Science interface.
If you need access to the old version of Web of Science, it is available to on campus users by using the link http://portal.isiknowledge.com/portal.cgi. Off campus users can only access Web of Science through the new interface.
Journal Citation Reports (JCR) is not yet available on the new interface, so access is limited to on campus users at http://portal.isiknowledge.com/portal.cgi
Database trial: Primary Sources in Counseling and Psychology
A trial has been set up of the Alexander Street Press database Primary Sources in Counseling and Psychology. This trial will run through December 31, 2007.
Primary Sources in Counseling and Psychology is a searchable collection containing real transcripts of therapy and counseling sessions and first-person narratives illuminating the experience of mental illness and its treatment, as well as reference works to contextualize the primary material. New material is added on a biweekly basis and, when complete, the database will contain more than 2,000 session transcripts, 40,000 pages of first-person accounts, and 25,000 pages of secondary reference material. The database currently includes approximately 12,500 pages of material, including about 1,800 pages of reference material, 5,700 pages of personal accounts, and 4,900 pages of session transcripts.
Database trial: Chronicle of Higher Education
OSU Libraries has set up a trial for the Chronicle of Higher Education. This trial will run through November 15, 2007.
The Chronicle of Higher Education is an important source of news, information, and jobs for college and university faculty members and administrators.
Online, The Chronicle is published every weekday and features the complete contents of the latest issue; daily news and advice columns; thousands of current job listings and more.
America: History and Life and Historical Abstracts moving to Ebsco platform
EbscoHost has purchased the ABC-Clio databases America: History and Life and Historical Abstracts. These databases are now available on the Ebsco platform. They will continue to be available on the ABC-Clio platform until December 31, 2007.
America: History & Life is the definitive index of literature covering the history and culture of the United States and Canada, from prehistory to the present. With indexing for 1,700 journals from 1964 to present, this database is the most important bibliographic reference tool for students and scholars of U.S. and Canadian history. Strong English-language journal coverage is balanced by an international perspective on topics and events, including abstracts in English of articles published in more than 40 languages. It is currently available on the ABC-Clio and Ebsco platforms.
Historical Abstracts is an exceptional resource that covers the history of the world (excluding the United States and Canada) from 1450 to the present, including world history, military history, women’s history, history of education, and more – essential for libraries supporting upper-division and graduate research. This authoritative database provides indexing of more than 1,700 academic historical journals in over 40 languages back to 1955. It is currently available on the ABC-Clio and Ebsco platforms.
Anthropological Literature – new interface
The Anthropological Literature database has moved to the FirstSearch platform. The new URL is http://0-newfirstsearch.oclc.org.oasis.oregonstate.edu/fsip?autho=100323354.
Anthropological Literature is a bibliographic index to articles and essays on anthropology and archaeology, including art history, demography, economics, psychology, and religious studies. Updated quarterly, Anthropological Literature indexes articles two or more pages long in works published in English and other European languages from the 19th century to the present.
Database trial: SimplyMap
A trial has been set up for the SimplyMap database. SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. The trial will run through October 31, 2007.
You will need to create a personal workspace to use the database during the trial. Instructions are on the home page of the database.
The trial provides access to the EASI ® Standard Package, which includes data from the year 2000, 2006 Estimates, 2011 Projections, and the MRI & EASI Life Stage Clusters.
The Standard Package incorporates the following data:
Demographic Variables
Retail Sales, Store Groups, and Food Service Variables
EASI Sales and Other Potential Variables
EASI Quality of Life Variables
Consumer Price Index Variables
General Employment (by Place of Work)
General Establishment (by Place of Work)
Detailed Employment (by Place of Work)
Detailed Establishments (by Place of Work)
Detailed Consumer Expenditure Variables
EASI Profile Variables
Ancestry Tabulations
Mediamark Research (MRI) produces current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, details of frequency of usage, and more. Our data provider EASI ® (Easy Analytic Software, Inc) annually prepares estimates for about 3,000+ MRI categories of propensities using their updated demographic estimates. EASI’s models use their own Block Group demographic estimates to update these potential results (propensity to buy, expenditures, etc.).
EASI/Mediamark Research Inc. (MRI) Propensity Data incorporates the following data:
EASI/MRI Automotive
EASI/MRI Beverages
EASI/MRI Sports
EASI/MRI Ailments, Remedies
EASI/MRI Apparel
EASI/MRI Appliances
EASI/MRI Attitudes/Lifestyles
EASI/MRI Baby
EASI/MRI Computers
EASI/MRI Electronics
EASI/MRI Family Restaurants
EASI/MRI Fast Food
EASI/MRI Financial
EASI/MRI Grocery
EASI/MRI Insurance
EASI/MRI Internet
EASI/MRI Leisure
EASI/MRI Media
EASI/MRI Personal Care
EASI/MRI Pets
EASI/MRI Purchasing
EASI/MRI Telephony
EASI/MRI Travel
EASI/MRI Video
Life Stage Clusters are a neighborhood classification system based on the crucial factors (84 Possible Life Stages based upon: Age of Head of Households; Marital Status; and Household Income) that determine life’s key decisions.
Coming soon: Anthropological Literature moving to FirstSearch interface
On September 16th, Anthropological Literature will be migrating from the RLG Eureka interface to the FirstSearch interface.
Anthropological Literature is a bibliographic index to articles and essays on anthropology and archaeology, including art history, demography, economics, psychology, and religious studies. Updated quarterly, Anthropological Literature indexes articles two or more pages long in works published in English and other European languages from the 19th century to the present.
EconLit move to Ebsco platform
The EconLit database has moved to the EbscoHost platform, the same platform as Academic Search Premier and Business Source Premier.
EconLit is a bibliographic database that provides indexing and abstracting to over 400 journals, plus books, dissertations and working papers in economics. It is a reliable source of citations and abstracts to economic research dating back to 1969. It provides indexing to all fields of economics, including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, urban economics and much more. EconLit uses the JEL classification system and controlled vocabulary of keywords to index six types of records: journal articles, books, collective volume articles, dissertations, working papers, and full text book reviews from the Journal of Economic Literature. Examples of publications indexed in EconLit include: Accounting Review, Advances in Macroeconomics, African Finance Journal, American Economist, British Journal of Industrial Relations, Business Economics, Canadian Journal of Development Studies, Harvard Business Review, Journal of Applied Business Research, Marketing Science, Policy, Small Business Economics, Technology Analysis and Strategic Management.
Royal Society of Chemistry Journals unavailable September 1-2
The Royal Society of Chemistry electronic journals will be unavailable from 1 AM (PDT) Saturday, September 1, 2007 to 9 AM (PDT) Sunday, September 2, 2007 while the Society performs an essential upgrade to their server.