When you optimize the text of your post, you could easily result in a higher ranking. But sometimes unfortunate things might happen. Your page is still not on top of the search result page. In this post, I’ll talk about some reasons why your webpage doesn’t rank even though the text of your post has been optimized with some plugin. Also, I’ll provide some tips for you to address these problems.

Why your webpage doesn’t rank?

• Too much competition

In most cases, one of the biggest reasons why your webpage doesn’t rank on the 1st page is because the term is too competitive. For example, you will build a website to market jeans. There is a lot of search competition for “jeans”, so it’s very hard to stand out and chances are high you won’t rank for that term. There are lots of niche opportunities for jeans, such as designer jeans, traditional jeans, etc. However, a large number of sites and posts have established themselves in the niche, your site doesn’t have the authority and other sites in the niches are probably also enable to write SEO-friendly texts.

• Irrelevant Keyword

Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), but you will hurt your ranking if you put irrelevant keywords. “Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Filling pages with keywords or numbers result in negative user experience and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

• Wrong images

Images bring an article to life and can also contribute to your website’s SEO. It’s always better to use original images than stock photos and the image should relevant to its subject. The image should reflect the topic of the post or have illustrative purposes within the article of course. If you’re choosing a random photo just to decorate your website, then you are doing wrong.

Tips to get a good ranking in SERPs

• long-tailed keywords

According to some posts, there are only 20 percent of search traffic came from top-level target vanity keywords, or the keywords that everyone wants to rank for (Dallas accident lawyer, for example). This means that 80 percent of searchers were using long-tailed keywords, phrases that are specific to their geographic region, needs and even local dialect. Thus, if you want to rank for those highly competitive terms, the long tail keyword strategy might be very helpful to you.

• Measure your organic CTR

According to this week’s assigned reading “ understanding your organic click-through rate (CTR)”, calculating your CTRs helps you judge how valuable each rank position is to your site. It also helps you to estimate organic web traffic by depending on your rates. Once you have clear data on how much traffic your site drives, you can set realistic expectations for the campaigns or content on your site.

• Choose the right format and size for images

I suggest you choose JPEG for larger photos or illustrations because it will give you good results in terms of colors and clarity with relatively small file sizes. Reducing the file size of images can increase the site speed, but I recommend using tools like JPEGmini to reduce the file size without compromising quality.

• Improve your site speed

Site speed is one of the factors that determine whether your website gets a good ranking. According to the research from the BBC, it would lose an additional 10% of users for every additional second the site took to load. Slow websites are often slow because they’re inefficient. They may load too many large files, haven’t optimized their media, or don’t make use of modern technologies to serve their pages. It will take a long time for new posts to show up in the search results. Making your website faster can lead to getting organic traffic for new posts faster and to better rankings.

• Citation:

1. https://www.fosterwebmarketing.com/blog/your-website-isnt-ranking-well-how-to-rank-better.cfm
2. https://getstat.com/blog/organic-click-rate-ctr/
3. https://yoast.com/how-site-speed-influences-seo/
4. https://yoast.com/image-seo/

Good web design is not about creating aesthetically pleasing sites but it is about generating conversions. If you are an early-stage career marketer, you need to know that the landing page has a good way to drive traffic for your brand. There are some tips for you to increase your landing page conversion rates.

Why use Landing Pages?

When you search something on your browser and click into a link, the first webpage that you can see is a landing page. A landing page is a great way to drive traffic, improve your SEO and build your brand. According to the article by Cheryl Baldwin, director of Marketing & Communications in WSI, approximately 68% of B2B businesses use landing pages to generate leads for future conversion. Thus, when you have done a good job to build your brand and create a website, the next movement for you is to make sure that your landing page has a good way to drive traffic for your brand. Landing pages are absolutely a good way to go when you are seeking for an effective lead convention tool.

Higher conversion rates mean more of your organic traffic turns into leads, and it also helps cut your ad costs because more of those clicks are becoming leads.

#1. Optimize your landing page ad copy for mobile devices.

The first step to optimizing your ad landing pages for better conversion rates is making sure they look good on mobile devices.

1. Make sure your headline and sub-headline fit nicely above the fold.
2. Correct any words or sentences that are cut off or appearing in odd places. 
3. Make your key information immediately visible to the user.

Here is an example of a good landing page :

When making decisions about the content arrangement for mobile and desktop, designers need to also be aware of differences in needs between mobile and desktop users.

• Mobile users are less likely to make a purchase on their phones
• They might look for the physical store to make the purchase.

# 2. Keep it simple

Keep your landing page simple is a good way for your visitors to get your point.

• Your page should rely on simple bullets, not paragraphs, to communicate the trial’s details and benefits. 
• There are just a few fields you need to fill out before you get started, such as email address.

#3. Color design is important

Color design is very important in optimizing your landing page. Science tells us that color elicits emotion which can result in negative or positive feelings. In a peer-reviewed journal article, Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. And 62–90% of that interaction is determined by the color of the product alone.

recommended reading: https://neilpatel.com/blog/psychology-of-color-and-conversions/

#4. Adding appealing images.

Visuals are the emotional foundation of your landing pages. They have the power to make your visitors walk away feeling happy, informed, motivated or reassured. And most importantly – they have the power to boost your conversions. But how exactly can you incorporate visuals into your landing pages? Unsurprisingly, there are lots of ways to use visuals – like images, videos, and even GIFs.

Images have the dual benefits of capturing attention and amplifying your message, while also being easy to use and fast to load. And page load times are a big deal for user experience! Throw in the fact that images are readily available, easy to edit and cost next to nothing to produce (when compared to video), and you can see why they are the mainstay of landing pages.

#5. Display trust symbols.

Establish credibility by displaying trust symbols like awards and accolades, or any other credentials your website or brand have. If you’ve worked with any leading brands, add their logos to your page.

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