Struggling to improve your webpage rank? Let me help! Here are 5 easy strategies make people like your webpage more than others’.
Step 1: Make your webpage visible in the ocean of information.
There are so many words that can be used to describe the same thing or situation, and you want to make sure your webpage includes all the possible keywords in it. When searcher uses alternative keywords, it is your chance and responsibility to offer them information that others missed. Title tags and meta descriptions can be decided if the browsers like Google or Bing believe your content is related to what searchers want and provide your link to them.
Step 2: Make your webpage looks outstanding.
Refreshing webpage color and content layout can make searchers happy to stay on your page for a longer time. Choose color wisely, there are many formats you can find. Use lesser than 3 colors on your page, so webpage viewer can focus on context and enjoy reading. Nice font and appropriate size can offer great reading experience, so they might be willing to check other pages.
Step 3: Make your content simple and accurate.
Webpage viewers are looking for answers. It is not beneficial to put a large chunk of introduction before getting into the main content. If searchers couldn’t find what they want in the first couple of sentences, they will leave. Answer the question in the first sentence, make sure it’s easy to understand, and then, you can use professional terms later with explanation, to offer a sense of “improving knowledge.”
Step 4: Make your content credible.
Wikipedia has a lot of information, but would you take that as a reference for your business? It’s the same theory for your own webpage content. Find an authoritative person to create the content can improve the expose chance. Browsers and viewers are both more likely to take your webpage as a reliable source and show your page to others. The information creator also has some impact on their field, increase the exposure of their own article and other webpages on your website.
Step 5: Make your webpage display fast and secure.
Are you willing to wait for more than 30 seconds to see a webpage loading? Not so much, it’s the same for searchers, they might need this information in urgent or just lack of patience. A fast-displayed page can give them a good impression, and more likely to come back for more information. Web security has always been a hot topic in the field. No one wants to get the virus after visit any website, and if unfortunately, they did, they will separate the news and cause the dramatical decline of your ranking.
There are 5 big points you don’t want to miss while working on improving your webpage ranking, there are more tips you can find out by your own experience and on other sites.
Citations:
Fishkin, R. 2017, “How to rank: the SEO checklist” https://moz.com/blog/rank-in-2018-seo-checklist
Collarde, J. “Glossary & FAQ Pages Help Support Three B2B Companies’ Organic Traffic, Rankings, and Conversions Growth” https://www.obilityb2b.com/blog/our-work/case-studies/glossary-faq-pages-help-support-two-b2b-companies-organic-traffic-rankings-conversions-growth/
https://moz.com/learn/seo/anchor-text
Crestodina, A. 2018, “How to find all your branded keywords in seconds (plus 9 ways to Optimize for them)” https://www.orbitmedia.com/blog/branded-keywords-seo/
Crowe, J. 2018, “Top 7 Ranking Signals: What REALLY Matters in 2019?” https://www.searchenginejournal.com/seo-guide/ranking-signals/
