science communication Archives - The Free-Choice Learning Laboratory at HMSC

This is more or less the title of a workshop proposal I submitted for the “Public in Science” conference happening in London next July. The goal of the workshop is to align contemporary research agendas in public science communication, including ways in which Cyberlab can serve as forum for visitors as conscious active participants in the task of improving science communication efforts.

Over the past couple of years, we have written many blog posts about Cyberlab, what it is, what it does, and how we have been progressing in the task of creating a research infrastructure, which is centered on the use of emergent digital technologies to aid in the capture and study of visitor interactions within the exhibits, and to provide a platform of adaptable content to fit visitor’s needs through cyberlearning. It has been a huge challenge and we will continue to work hard to improve our tools and resources.

However, I think it is time for us to start strategizing a component of the project that is also very important, the idea of visitors as co-constructors and taking important roles in the feedback loop to inform the research and science communication effort. We want them to see themselves as contributors in the attempt to bridge their concepts and ideas about science with the actual scientific effort taking place within the lab and the resulting ways we see effective science communication. It means not only providing a remote social laboratory for those interested in this kind of research but also an inviting place for the public to take active roles within their own scientific learning. In that sense, the goal is for visitors to start moving along with us as we learn and move through paradigmatic shifts on what counts as science, how science is developed and how it is communicated across publics and through contemporary learning arenas.

But what would such a challenging attempt actually look like? How can such a cultural shift from the ways people see and use research be facilitated? How can we define these new cultural tools we want visitors to incorporate in their experience when they come to the visitor center? And most importantly, how do we define those cultural tools to ourselves and to the broader informal learning research community as important tools?

I guess this workshop, if it happens, can serve as a source of data in support of answering these questions by offering a start into solid conversations with professionals in the field towards establishing grounds for this shift in thinking about the development and promotion of science communication efforts in museum like settings. Bring the publics truly in… after all the communication is designed for them.

Welcoming sun, great food, and warm people came to greet us upon our arrival in Rio de Janeiro, Brazil. For me, it is always so good to be home, and this time home at the “wonderful City” to learn about the advancements in science communication taking place in Brazil and Latin America in general. Make no assumptions, this was not a “have fun in the sun” trip, although I would have liked to have spent some time at a tropical beach where swimming is the main activity. Instead, as hard workers and, let’s be honest, good museum nerds, we got to visit Museums and work on strategic evaluation and research planning around some exhibits.

Our first activity involved a whole day visit to the “Museu Ciencia e Vida” (Museum of Science and life) to see and discuss an exhibit called “Forest of Senses”. Luisa Massarani, a former Cyberscholar and Director of Red-Pop UNESCO (Network for the popularization of science and technology in Latin America and the Carebean) is a part of the team in charge of evaluation and research on children’s experience in the exhibit. After a 4 hour meeting, we discussed and finalized the whole research plan and stages of analyses. It felt very rewarding to be recognized as researchers with valuable expertise and to contribute to cutting edge learning research in the Brazilian landscape. Forest of Senses is a great exhibit designed to work as a game activity for younger kids (5-8 years of age) to explore the Brazilian forest habitats and, through using their senses, be provoked and able to explore the ideas around biodiversity, invasive species and wildlife traffic (which is a big problem in Brazil). When we walked through the exhibit to see the initial camera installation and testing through the system package we arranged for them to become a “node” of Cyberlab, it was like reliving the past when Cyberlab started, amidst tons of duck tape and creative solutions for IT problems. As we move forward in this collaboration, it will be interesting to share the process, findings and cultural clashes in the use of cutting edge technology.

To finalize this part I in the summary of our trip, we spent our last 2 days in Rio participating at the RedPop Event organized by Luisa Massarani, with the goal to discuss the science communication scenario in Latin America, where Brazil holds 260 of the total 490 science museums established. It was a great event, I even got to be interviewed by a science journalist for the first time (way to practice my communicating skills). It seems to me Latin America has come long ways not only in the effort of establishing science museums but in the reflection on evaluation and research practices to attend the cultural use of these places. From this event, we came out with fresh ideas on methods for learning research, with many bridges to collaboration in interdisciplinary projects including touch-tank research in Brazilian aquariums, and with a amazing contact list with the names of great science communication researchers throughout Latin America and the Caribbean. It was also very professionally rewarding to receive recognition for the cutting edge work being developed at Cyberlab and seeing its potential to really materialize and spread. Stay tune for more!

IMG_20140914_130320_257 RedPop2014_3

RedPop2014 RedPop2014_2

The first few pages of Nancy Baron’s book (Escape from Ivory Tower: A Guide to Make Your Science Matter) set the bottom line, the “so what” of why science communication is important and the common cultural clashes tied to the idea of communication, advocacy and policy making. I particularly like her use of the term “agent of change” to assign an important role to scientists who do engage in communicating their science to broader audiences, both as a self- fulfilling role and as a societal role, to give the publics the information they need to make informed decisions or to simply understand the work of science, its true limitations, and also its essentiality.

Do you consider yourself a science communicator? Science educator? Agent of change?

In our group, we have been talking about this needed cultural change in the ways we see and understand learning in various educational landscapes. That to me entails us seeing ourselves as such “agents of change” and committed to become social scientists, who are among the growing body of professionals struggling to become better science communicators. Just as we call for a new cultural of learning, we should also turn attention to the communication processes it entails, in order to contribute to this hybrid space between science discoveries and public perception as a space of accuracy, fruitful dialogue, needed awareness and welcoming changes.

Looking at our growing steps to become important agents in this hybrid space between what we do and what we say, our group will be producing a series of articles in simple but not simplistic language for the International InterpNews magazine starting this fall, tying our various works to the ideal of a change in learning cultures and the role of interpretation in a global education era. It is a commitment to reach a broader audience, to do what we preach and to learn with it. I am proud to be part of this professional community and have valuable opportunities to play the role of an “agent of change”.

“Hands-On Science Museums and Their Visitors” is the topic of a two-day conference coming up September in Rio de Janeiro, Brazil. Cyberlab will represent Hatfield Science Center/Oregon State University and will join other Science communication professionals from Argentina, Brasil, Chile, Colombia, Costa Rica, United States, Mexico and the United Kingdom to engage in dialogue about visitor meaning making, basically the kind of conversation we are very enthusiastic about engaging in and promoting, especially in such a multicultural setting.

Luisa Massarani, who was a Cyberscholar this Summer and who is the Director of the RedPop, the Network for Science Communication for Latin America and the Caribbean, organized this event to discuss strategies Museums around the world employ not only to investigate learning but also how a diverse public construct meaning from their visits. Although a bit intimidated I will admit, I am supper excited to participate in this event because it strikes me as a place where paradigmatic shifts in learning research are possible and in fact welcome, as a place where we can make room to discuss strategies to capture and analyze meaning making, to look at visitors from their perspectives, to go beyond the traditional measures of learning outcomes in research, to really give our visitors a voice we can dialogue with in the academic written world.

We talk about this need for a new culture of learning in our Free-Choice Lab meetings, Luisa talked about that in her seminar presentation as a Cyberscholar and the need to understand “provocation” and build provocative exhibits. Shawn and I talked about this in an article just published in the NAI Magazine “Legacy”, which led us to an invitation to expand this thinking through a series of articles for the InterpNews Magazine next year. As these kinds of dialogues spread and increase (as it seems to be happening in my opinion), this discussion becomes highly related to current dialogues on learning research methods and applications in the world of practice. I have been recently involved with the new “Methods” Research Interest Group of NARST (National Association for Research in Science Teaching) and the current development of a broad scope dialogue on learning research that seems to be heading in the direction of valuing these paradigmatic discussions and the need to change.

Even though we are all trying to do this kind of more inclusive, learner-based research in our work, we need to see ourselves as important voices in the larger network of discussions, and commit to speak our mind in fruitful and inclusive ways. Meetings like this really allow us to reflect on how we are trying to do that in the context not just of our own lab and cohort here, but in the larger international context as well. It also gives us a chance to make things real, to move from discussion to actual application invigorated by the good work of others and motivated by our own growth and learning as professionals in the field.

To learn more about RedPop visit the following pages:

http://www.redpop.org/redpopasp/paginas/InfoPrensaDetalle.asp?SitioID=1&InfoPrensaId=90

http://www.redpop.org/redpopasp/paginas/pagina.asp?PaginaID=3

This past Saturday, approximately 2,000 visitors joined in a celebration of marine science at Hatfield Marine Science Center. There were opportunities to get behind-the-scenes tours, participate in activities in the wet labs, and interact with scientists, staff, and students from the OSU campus of Corvallis, HMSC Campus, Oregon Sea Grant, and Oregon Coast Aquarium. Some of the state and federal agencies in attendance were National Oceanic and Atmospheric Administration Fisheries Research, NOAA Marine Operations, United States Fish and Wildlife, the Environmental Protection Agency, and Oregon Department of Fish and Wildlife. These groups shared their research and the tools they use to collect data. It was a great opportunity for the public to hear and see some of work that takes place in the lab and along the coast.

I made a point of observing the facilitators/researchers and listening for their personal methods of communicating science. For those presenting their work, they had to rapidly tailor their message to a diverse audience. Interacting with young children, their parents, and grandparents, how did they capture the interest of this multi-generational group? As each person brings with them a range of science knowledge, vocabulary, and attitudes towards science, how did the dialogue evolve between learner and facilitator? I also watched the dynamics between group members as they stopped at stations. If adults were with their children, what was the adult doing while the child interacted with the facilitator (whether it was a scientist, student researcher, etc.)? Did they get impatient if their child did not answer a question right away? Did they try to coax an answer out of them? Did the adults get so enthusiastic they dominated the interaction? Several questions came out of watching family groups make their way through the activities.

One station that was memorable for me was a simulation of a watershed and impacts to water quality. Staff members from the Environmental Protection Agency of Newport used a model using several familiar items. Two cake pans with sand were placed side-by-side. The sand was built up to represent a shoreline and small plants were placed in the thickest section of sand. The difference between the two was the presence of a wetland, indicated by pieces of sponge, near the shoreline. Using food coloring, pollution was added to the model, followed by a “rainstorm”, or a spray bottle filled with water. As the pollution moved over the surface, you could see where the wetland “sponge” soaked up the polluted water and prevented it from entering the water along shore. The staff showed how this was similar to surface runoff and the challenges of pollutants entering waters along the Oregon Coast. The facilitators summarized this simulation with an explanation of why wetlands are important and connected it to the simulation the visitors just witnessed. As I moved on to other exhibits, I wondered if the concept of a wetland and its purpose had changed for these particular individuals.

Having this many visitors on site on one day, I took some time to watch behavior around the touchtable. I looked for patterns to help refine my research questions of how people use an interactive tabletop in an informal science setting. This setup is different from “informational kiosks” used in many museums, having a size and orientation similar to a desktop computer screen. As the touchtable is a flat computer, the table setup itself may be attractive or inviting. I watched as a group of five people leaned in and had at least five hands on the table simultaneously. There were instances of users reading text out loud to others and modeling behavior of how to do a particular task on the screen. I also noticed whether users would put one hand or two on the table and if they started with one finger or more, and did this vary by age? I watched to see how soon someone was able to figure out what the point or goal of the software was and whether they refer to the instructions. A few users took some time to speak about their experience using the table. It was a helpful exercise and a reminder that there is still quite a bit to do before the summer season begins.

Marine Science Day was a great event due to the incredible work by many staff and volunteers that are connected to the HMSC community. Looking forward to next year!

Last week (Feb 26 – March 1) the 8^th Annual ScienceOnline Together Conference took place in North Carolina. Thanks to the support of TERRA Research Magazine and OSU’s Environmental Health Sciences Center, a watch party was held on the OSU campus allowing for virtual attendance and participation (no need to wait in a TSA screening line!). The focus of the conference was to explore how the World Wide Web is changing the way science is shared, communicated, and interpreted. There were an incredible number of sessions of interest to science communicators that use a variety of web formats including outreach, blogging, and social media. Participants spanned scientists, students, journalists, and educators. A sampling of the session topics included: Communicating the Process of Science, Healthy Online Promotion, How Psych Research Can Inform Effective Communication, and The Role of Social Media in Science News Reporting. Tips, tricks, insights, stories, best practices – all were shared in efforts of helping others build new skills and effectively communicate their research or science program on the web. As the conference progressed, there was a flurry of activity on Twitter. I believe at one point the conference was trending as people live-tweeted the sessions with #scio14 or #sciox. It was hard to keep up with everything coming in on TweetDeck!

My role with the watch party included support during the session on “Social Media as a Scientific Research Tool”. David Shiffman, graduate student and blogger for Southern Fried Science, led the discussion from Raleigh, and presented ways that social media could be used in research on topics such as disease outbreaks, natural disasters, and public policy. The discussion evolved into questions about ethics, privacy, and accurate interpretations of qualitative content. As someone studying social science and qualitative research methods, I appreciated hearing comments about the increased access to social media data (such as status updates or tweets on a particular topic) and presuming “expertise” in human behavior and perceptions based on brief content analysis. It was suggested that if you are trained in the natural or physical sciences, it is useful to collaborate with a social scientist to reach a more accurate interpretation.

It is great to these conversations are happening and to see a community that is eager to organize and push forward on the evolution of science communication. Watching these sessions made me reflect on the power of language and the theorists we reference in the Free-Choice Learning Lab. Frequently we cite the work of psychologist Vygotsky with regards to cognitive development coupled with social interaction and language as a semiotic tool. If he were alive today, I sure he would be interested in the science of science communication and how we as humans use social engagement and tools like social media as a method of increasing the numbers participating in discussion.

I’m looking forward to seeing how SciOnline Together Conference evolves for the 2015 session in Georgia.

The Free-Choice Learning Laboratory at HMSC

Informal science education research

Tag Archives: science communication

Learning research in public, within the public eye and with public participation

Cyberlab Adventures in Brazil (Part I)

The science communicator as an “agent of change”

Cyberlab joins Latin America Discussion on Visitor Meaning Making

HMSC Open House — Marine Science Day 2014

Science + Communication on the Web = An Evolving Discussion

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