I feel like our search is like a random visual search that keeps getting narrowed down. If it were an eye-tracking study’s heat map, we’d be getting fewer and fewer focus points and longer and longer dwell times …

Visiting the University of Oregon to see Anthony Hornof’s lab with tabletop systems in place was enlightening. It was great to see and try out a couple of systems in person and talk with someone who used both about pros and cons of each system, from the optics to the software and even about technical support and the inevitable what to do if something goes wrong. We noted that the support telephone numbers were mounted on the wall next to a telephone.

I’ve also spent some time seeing a couple of software systems in online demos, one from a company that makes the hardware, too, and one from a company that just re-sells the hardware with their own software. I can’t really get a straight answer about the advantages of one software package over another for the same hardware, so that’s another puzzle to figure out, another compromise to make.

I think we’re zeroing in on what we want at this point, and it looks like, thanks to some matching funds from the university if we share our toys, we’ll be able to purchase both types of systems. We’ll get a fully mobile, glasses-mounted system as well as a more powerful but motion-limited stationary system. However, the motion-limited system will actually be less restricted than some systems that are tethered to a computer monitor. We’ve found a system that will detach from the monitor and allow the user to stand at a relatively fixed distance but look at an image virtually as far away as we like. That system records scene video much like the glasses-mounted systems do, but has better processing capability, basically analysis speed, for the times when we are interested in how people look at things like images or kiosk text or even movies. The bottom line is, though, there are still some advantages of other systems or even third-party software, so we can’t really get our absolutely ideal system in one package (or even from one company with two systems).

Another thing we’re having to think about is the massive amounts of video storage space we’re going to need. The glasses-mounted system can record to a laptop subnotebook at this point, but in the future, a smaller recording device with an SD card. The SD card will pretty much max out at about 40 minutes of recording time, though. So we’ll need some of those, as well as external hard drives and lots of secure backup space for our data. Data sharing will prove an interesting logistical problem as well; previous projects we’ve tried to share video data for have not led us yet to an optimal solution when collaborating researchers are in Corvallis, Newport, and Pennsylvania. Maybe one of the current limitations of the forerunner glasses-based system will prove “helpful” in this regard. The software can currently only be analyzed on the notebook that comes with the system, not on any-old PC, so it will reside most of the time at Newport and those of us who live elsewhere will just have to deal, or take the laptop with us. Hm, guess we ought to get to work setting out a plan for sharing the equipment that outlines not only physical equipment loan procedures but also data storage and analysis plans for when we might have to share these toys.

So the deeper I go, the bigger my spreadsheet gets. I decided today it made sense to split it into four: 1) one with all of the information for each company, basically what I already have, 2) one with just company info, such as email, contact person, and warranty, 3) one with the information for the tabletop or user-seated systems, and 4) one with just the information for the glasses-based systems. For one thing, now I can still read the spreadsheets if I print them out in landscape orientation. However, since I want to keep the data in the single original spreadsheet as well, I am not sure if I’m going to have to fill in two boxes each time I get a new answer at this point or if I can link the data to fill in automatically. I’m pretty sure you can do this with Excel, but so far, not sure about GoogleDocs.

I also keep finding new companies to contact – four more just today. At least I feel like I’m getting more of a handle on the technology. Too bad the phone calls always go a little differently and I never remember to get all my questions asked (especially because our cordless phone in the office keeps running out of battery after about 30 minutes, cutting some of my conversations short!). Oh well, that’s what email followup is for. None of the companies seem to specialize in any particular area around eye tracking, and none have reports or papers to point to, other than snippets of testimonials. Their web sites are all very sales-oriented.

In other news, I’m a little frustrated with some of the customer service. Some companies have been very slow to respond, and when they do, they don’t actually set an appointment as I requested, but just say “I’ll call you today.” My schedule and workday is such that I run around a lot, and I don’t want to be tethered to the phone. We don’t have voicemail, and these companies are the ones who don’t answer straight off, but ask for a phone number to call you back. Another company tried to tell me that the visitors to the science center wouldn’t want their visit interrupted with helping us out to do research, even though the calibration time on the glasses was less than a minute. I just had to laugh and tell him I was quite familiar with visitor refusals! In fact, I have a whole post on that to write up for the blog from data I collected this summer.

The good news is, I think we’ll be able to find a great solution, especially thanks to matching funds from the university if we share the equipment with other groups that want to use it (which will be an interesting experiment in and of itself). Also, surprisingly, there are some solutions for between $5 – $10 K, as opposed to the $25 – 45 K with software that some of the companies have. I’m not entirely sure of the differences, yet, but it’s nice to know you don’t have to have a *huge* grant to get started on something like this.