My name is Zach and I’m a graphic designer working at the Hatfield Science Center.  I handle all kinds of work that needs to be done for exhibits, posters and signage for the center.  Its a new field for graphic designers and I’m very excited to be a part of it.
     My work with the Tsunami exhibit started with a need to build some posters to explain the content and material the exhibit was focused on.  That remains the primary focus of my work, but the idea of the exhibit has changed to that of a whole experience and how to adequately handle the volume of people that move through the exhibit, making it easier to understand, easy to follow and easy to interact with the various activities.  All of this goes into how I design the visual material.  Its like telling a story and having all the material presented in a way that the viewer can follow through and learn systematically.  I also really enjoy working on changes to signs because observations are giving the organizers feedback as to how people are interacting with the signage, allowing me to design them better.
     It has been a unique experience for me and one that is not just limited to making decisions on a poster as a stand alone unit.  My design work has to fit into a bigger and broader picture and I learn quite a bit about how people respond to design and signage through the observations, which influences my design decisions.

 

Did you know?

…In the deep open ocean, tsunami waves can travel at speeds approaching a jetliner (500 mph)?

…The States in the U.S at greatest risks for tsunamis are Hawaii, Alaska, Washington, Oregon and California

These are some of the interesting information pieces we have been working with in our signage work for the wave lab exhibit. It is such hard work and require great interpretive skills to decide what bits of info to include in what signage piece and how to keep it all cohesive, attractive, while still conveying the overall message of the exhibit. In this case, the message is that “waves affect human life in a variety of ways”.

Then we brake into three sub themes to explore the topics of beach erosion, coastal living/tsunami challenge, and wave energy. Before she left to her new job in California, Laura Good had been working on the overarching themes and sub themes, while designing signage pieces meant to represent those themes.  She came up with this construction zone idea to tie all three spaces together as belonging to the same exhibit. Below are some photos showing some of these area signage pieces as they have materialized. Note the yellow bar with black stripes symbolizing the construction zone.

Lego Table Sign    Caution wet floor sign   Beach Erosion Warning Sign   Coming together

Keep in mind this is a work in progress and in prototype phase. I will keep post on the wave lab as we progress. Wait until you see the big banner being designed to go in the back blue wall for prototype next week. It is all coming together, although not at the speed of a jetliner :).

 

 

 

This last week the buzz around the house is – preparing for elk hunting, especially from our 12 year old son as this is his first time hunting. He has been practicing with his bow for months now and is very excited to hike into the wilderness to camp. However, the focus has been on practicing his with his bow and not the thought of camping in the wilderness, out of cell phone reach with only the things that you hike the 4 miles in with. As the time has gotten closer, and he and I began preparing his items for his backpack, many interesting conversations have taken place. I can’t help but think of all the various theories we quote, discuss, and write. For example, the conversation about the backpack being too heavy if you bring that. Or, well you don’t have to bring toilet paper, but what will you use in the woods – oh no there is no bathroom where you are going. Yes there have been bathrooms when we camped before but this is different. Well you can bring that, but if the battery dies, there is no place for re-charging. Don’t forget food, you will need food – what kind of food would you like to have and will that work for hiking it in? There were countless conversations like this all week, oh how I wish I had recorded them.

You ask why does this stand out to me – well I will tell you – my son who is 12 years old, who has traveled, camped and hiked before, showed me just how much our culture is dependent on modern conveniences. Almost everything in his bag first go around was removed for final packing. His normal automatic assumptions about the environment he would be hiking into for camp are based on his daily life and various camping facilities we have stayed in. This is a new experience for him, not only the hunting part, but staying in the wilderness for an extended time part – a new cultural experience that is out of his already established culture view of hiking and camping. This stood out to me in a big way through our conversations. Well at the very least he will have to process all the new experiences and decide how to incorporate them into his cultural view.

As the school year begins, like most of you, I start reminiscing about the past summer and what I have done.  These past few months have been dedicated to learning new things. I wanted to share some of thoughts around learning that participating in these experiences has brought to the forefront.

Recently, I have taken up a new form of exercise – Bikram yoga. And like anything new, I have struggled with learning the novel ways of bending my body and thinking through the exercise.  I started thinking about this merging of body and mind and how we often think this only occurs during exercising.  But this merging also happens whenever you are learning something new.  Have you ever taken up learning a new hobby and had to readjust how you do something?  For example, keeping your wrist straight when bowling or shooting a gun? Or how to physically approach a horse you are riding or a dog you are training?  Or how to breathe as you trim and attend to a bonsai tree?  All of these learning experiences require you to adjust the way your body moves and you must be mentally present in order to make sure that you are doing the activity correctly.  By unifying body and mind, it makes the experience more meaningful and the learning deeper.

This summer, I also took the time to learn how to row.  It is a lot more difficult than it looks.  First, there is a specific technique to rowing that I never would have imagined as an important part of the sport.  It is not all in the arms as many would think, but requires a precise pattern of movement to maximize the stroke.  (For a detailed explanation, go to https://www.youtube.com/watch?feature=player_embedded&v=oP6OR-G7AxM#t=14.)  The thing about rowing is that as you are learning and practicing the technique, you must do it in cadence with other rowers.  This adds the aspect of team work into an already complicated experience.  But let’s face it – learning is often like this.  If you are in a classroom and doing a whole group activity, you must learn the content by yourself but at the same pace as the rest of the group.  This can be complicated but it is important part of the academic learning experience in this country.  Can you think of other non-academic experiences where learning is a whole group as well as an individual endeavor?

Finally, as you move along a learning experience, there comes a time when you start facing physical and mental exhaustion.  How you move through this exhaustion can also bring in elements of the spiritual and/or philosophical to the learning process.  I have faced this with swimming.  I love to swim, but the thought of pre-swimming ritual makes the whole activity daunting.  Someone recently shared with me that at times when he faces exhaustion, negative and self-defeating thoughts start creeping in.  The way he counters these self-defeating thoughts is to see them as a challenge and face them down.  He does self-talk that contradicts the negative thought and then imagines the thrill of climbing over the destructive hurdle.   Discovering how to overcome the hurdles of negativity is an important part of a learning experience.  Often we will face self-doubt and exhaustion when learning new things.  But being gentle with yourself as you learn helps the concepts to come more readily and makes the experience more enjoyable.  Or you can be aggressive like Tim Ferriss.  (http://www.ted.com/talks/tim_ferriss_smash_fear_learn_anything.html)

How about you?  What experiences have you had this summer and what have you learned about learning?

Last week I returned a few purchased Cyberlab cameras back to the store.  Some were already taken off the exhibits and a couple others were just removed from the computer kiosks at the wave laboratory. Apparently they were not working well as images were coming through very blurry.

I wonder how much of the problem had to do with visitor interactions…WAIT…everything at a visitor center has to do with visitor interactions doesn’t it? The shape of the little camera stroked me as very inviting of the oily digits exploring the visitor center everyday. We all know visitors love to push buttons, so what happens when a camera placed at eye level at a computer kiosk looks like a button? … CORRECT, it gets pushed and pushed many times, and the finger oils get transferred to the lenses (that is a possibility). I can only imagine the puzzled looks of visitors waiting for something to happen, what would the “button” activate?

It didn’t activate anything but a little frustration on our prototyping side as we continue to seek optimal interfaces to obtain great quality video for our learning research goals while maintaining the aesthetically pleasing characteristic of the exhibits. Jenny East, Megan Kleibacker, Mark Farley and I walked around the visitor center to evaluate how many more cameras we need to buy and install keeping the old, new and oncoming exhibits in mind. How many more and what type of cameras to buy depended on the possible locations for hook ups, the surfaces available for mounting and the angles we need to capture images from.  Below is a VC camera map and a screen capture of the camera overview to give a better idea.

HMSC VC Camera Map

Screen Shot

While this is all a challenge to figure out, a bigger challenge is to find and/or create mounting mechanisms that are safe and look good. Camera encasing systems that minimize visitor touch and avoid any physical contact with the lenses. These will probably have to be custom built to fit every particular mounting location, at least that would be ideal.  But how do we make it functional? how do we make it blend within the exhibits and be aesthetically pleasing at the same time? It may seem easy to think about but not so easy to accomplish, at least not if you don’t have all the money in the world, and certainly not at the push of a button.

Nevertheless, with “patience in the process” as Jenny talked about in her blog last week, as well as practicing some “hard thinking” as Shawn discussed a few blogs ago, we will keep evolving through our camera set up, pushing all of the buttons technology allows us to push while working collaboratively to optimize the ways in which we can collect good data in the saga of understanding what really pushes the visitors’ curiosity buttons… towards ocean sciences.

I’m feeling my way around.  The path branches out in several directions.  I explore one avenue hunting for clues that may have the insight I need, and then I try another route.   This is not a distracted wandering but a focused drive seeking creative possibilities.  In my search I encounter more questions.  Channeling my inner detective, I analyze methodologies and interview subject matter experts.   I turn concepts inside out and backwards.  Maybe if I think about them from a different angle, I will see details that I did not notice before?  There are moments of exhilaration, exasperation, and fascination.  The answers will not come to me on a silver platter.  I have to be patient with what develops while keeping the end goal in mind.  Thus the creative process of a project unfolds.

While working in the cyberlab I have been reflecting on the process of a project.  Our team has a goal in mind – to create a customizable research platform that will provide a setting for researchers to investigate free-choice learning, human and computer interaction, or sociology principles (to name a few).  We have many tools and resources to use, but more pieces are needed to reach our destination.  Seeking out advisors for assistance, their insight inspires more questions and new routes.  My personal comfort zone prefers this to be orderly and structured, but this confining mindset is breaking down, forcing me to question my grip on a pre-determined map.  Instead of traveling on a firm road, I am moving along a fluid river.  The comfort zone begins to stretch.

I am reminded of the idea to embrace the journey, whether it is related to a project for the cyberlab, graduate school, or life in general!  There is beauty in the iteration, the failed attempts, and the pieces that finally connect together.  The creative process requires patience and time.  Keep driving to design, refine, and reflect.  Great inventions and innovations require passion, persistence, and alterations.  All of this builds to learning and growth.  With this in mind, I am off to navigate the wild river.