Tag Archives: branding

December 11, 2018

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In this week’s issue:

Nancy Kershaw Retiring

Nancy Kershaw is retiring after 34 years of service. Her reception will be Friday, December 14, 12:00-2:30 in Tillamook. Plan to attend and wish her well.

Communication and connection opportunities

Is there anything about which you are interested, curious, or concerned? Here are some ways to share and ask:

  • Online form to submit questions (Think of this like a virtual comment box.)
  • OSU Extension Slack workspace or informal communication and collaboration
  • Read ConnEXTions weekly, and contribute!
  • O&E blog with First Monday videos (Engage via the comment section!)
  • Outreach & Engagement Quarterly Conversations (Next: February 15, 2019)

Branding

Marketing Templates, Tools, and Inspiration – Extension-specific templates for flyers and presentations (including 4-H), ready-to-use marketing collateral, and examples of well-branded pieces just got easier to find. A link to the Box folder now is found under Popular Links on the Extension Employee Intranet site. If you have something you’d like to share for others to use as inspiration, send files to Ann Marie Murphy. Our library of templates and inspiration will build over time.

Extension Messaging – “Writing with Your Audience in Mind” was a presentation at the Extension Annual Conference led by University Marketing’s Senior Editor Gary Dulude. He shared his presentation—and notes—to help us communicate in a way that resonates with our target audiences. One attendee said it was the most helpful writing workshop she’s ever attended!

Navigating OSU Brand Resources – Branding resources are found in two places: the online OSU brand guidelines and the Extension Employee Intranet site, which includes the Extension sub-brand style guide, logos, templates, and more. “Navigating OSU Brand Resources” helps you locate brand-related information. Download it and keep it handy as a reference tool.

OSU Extension Out There video: Next steps

The Leadership Forum session at last week’s annual conference wrapped up with the inaugural showing of a 90-second video featuring Extension’s work across Oregon. This video, created in partnership with the OSU Productions team, is the latest in OSU’s OUT THERE video series.

The video uses vignettes to convey the range of programming and geographic scope of Extension’s work in Oregon and to reflect our pride in that work. The video has story arcs that show resilient and productive ecosystems, food systems, youth outreach, healthy living, and economic development and career training.

Audience feedback about the video rightfully pointed out that the video fell short on representing the remarkable diversity of faculty, clients, and volunteers that are doing the work of Extension in our communities. As a consequence, many in the audience did not feel the video was welcoming or representative.

We will be working with the video team to re-edit the video to better showcase the diverse participants who participated in filming. We will also explore capturing additional footage to authentically reflect our workforce.

When complete, the Extension OUT THERE video can be used in whole and in smaller segments to help elevate awareness of Extension in the minds of Oregonians. Perhaps more importantly, it should be a video that all of us feel part of and proud to share.

If you have thoughts or questions about the video, please contact marketing manager Ann Murphy  or EESC director Jennifer Alexander .

Extension Web Update

We gave a sneak-peak of the new county landing page (homepage) design at the Extension Annual Conference. Curious? Check out the annotated designs for the new look and feel that will be available in early January.

Diversity Highlights

Please contact analu.fonseca@oregonstate.edu with any questions or comments or if you have suggestions for events or news stories to include in Diversity Highlights.

Winter Term 2019 Course:
QS 262: Introduction to Queer Studies [Options for E-Campus]
QS 321: Queer Pop Culture: Instructor Michael Floyd E-Campus.
QS 362: Serving LGBTQ+ Communities: Instructor Michael Floyd, Wednesdays from 4:00 pm to 6:50 pm.

Find more courses in the course catalog: https://classes.oregonstate.edu/

Events & Resources

Fiesta Cultural: Bilingual Storytime [Spanish and English]: The Lane Art Council’s bilingual storytime is a great way to celebrate our community’s language diversity and participate in a cultural exchange. December 15 from 11:00 am to 12:00 pm in Springfield, for more information visit the event page.

PDX Civic Forum: The Impact of Incarceration: Join in on January 31st  from 4:00 pm to 5:30 pm as the Portland Leadership Foundation unravel the issues regarding incarceration in Oregon. December 31 in Portland, for more information visit the event page.

Creating Equitable & Culturally Inclusive Environment: Join Jane Waite (SJEI) for critical inquiry: Why do students experience the same classes differently? How does who we are impact the ways we teach and learn?  What constitutes an equitable environment? January 15 from 10:00 am to 12:00 pm in Corvallis, for more information visit the event page.

In the News

They Wonder What Happens When A Hollywood Blockbuster Features Two Black Leads. A North Korean Hack Helped Them Find the Answer.

It’s no secret that Hollywood has a dismal record of hiring non-white actors for prominent roles. In the past 25 years, just 11 percent of non-white actors have been nominated for Academy Awards, according to Time magazine.

Sybrina Fulton, mother of Trayvon Martin, to speak at Oregon State

Sybrina Fulton, the mother of Trayvon Martin, will speak Jan. 21, 2019, at Oregon State University as part of the university’s Martin Luther King Jr. Celebration.

Champinefu Lecture Series Finale

Doug Duer, a cultural anthropologist, and David Harrelson, the Manager of the Grand Ronde Cultural Resources Department will be discussing “Ethnobotany of the Kalapuya” as part of the series’ greater effort towards increasing awareness about Kalapuya culture and its relationship with land management.

What are you reading?

Please share an interesting book, blog, or article you’ve read lately. What’s one insight you gleaned?

Extension in the news

No, Oregon Christmas Tree Farmers Are Not Growing Cannabis Instead
Willamette Week
While the image of jolly Oregon farmers abandoning firs for cannabis Christmas trees feels on-brand in Portland, Chal Landgren, a Christmas tree specialist with Oregon State University, says that’s not what’s happening around the state.

Molalla 4-H alumna performs special duties at national event
Molalla Pioneer
4-H alumna Lauren Urton recently returned from the 4-H National Hall of Fame Induction Ceremony in Washington D.C. where she was selected to perform a unique musical rendition using American Sign Language.

Hamm marks final Farm Fair with talk of spuds, the future
East Oregonian
Phil Hamm’s presentation, “What I Would Do to Manage Diseases if I was a Potato Grower,” was his last as an Oregon State University employee. The longtime plant pathologist and professor will retire in summer of 2019 after a nearly 30-year career with the college, and a nearly 45-year career studying plant diseases.