As the inaugural chief diversity officer at Saint Mary’s College of California, Tomas Gomez-Arias draws on what he has learned as a professor of marketing and global business.
As he did his research, he says, he saw how multinational companies “work in different environments and regions with work forces with different languages, different religions, different races, different cultures, in a very substantial way.”
Cultural differences should be seen as assets that can make an organization more dynamic, innovative, and productive, he concluded, instead of as a “problem” that has to be solved.
