{"id":4150,"date":"2018-11-21T13:19:28","date_gmt":"2018-11-21T21:19:28","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/business\/?p=4150"},"modified":"2018-11-29T13:14:42","modified_gmt":"2018-11-29T21:14:42","slug":"case-study-gallo-keeps-its-sales-team-best-in-class-with-custom-training","status":"publish","type":"post","link":"https:\/\/dev.blogs.oregonstate.edu\/business\/2018\/11\/21\/case-study-gallo-keeps-its-sales-team-best-in-class-with-custom-training\/","title":{"rendered":"Case study: Gallo keeps its sales team best in class with custom training"},"content":{"rendered":"<figure id=\"attachment_4153\" aria-describedby=\"caption-attachment-4153\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4153\" src=\"http:\/\/blogs.oregonstate.edu\/business\/files\/2018\/11\/Gallo-training-600x450.jpg\" alt=\"\" width=\"850\" height=\"638\" srcset=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2018\/11\/Gallo-training-600x450.jpg 600w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2018\/11\/Gallo-training-150x113.jpg 150w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2018\/11\/Gallo-training-300x225.jpg 300w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2018\/11\/Gallo-training-768x576.jpg 768w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption id=\"caption-attachment-4153\" class=\"wp-caption-text\">At a &#8220;Selling in a Digital World&#8221; training site, Gallo employees break for lunch.<\/figcaption><\/figure>\n<h2>Gallo keeps its sales team best in class with custom training<\/h2>\n<p>E. &amp; J. Gallo Winery, a family-owned company and leader in the U.S. wine industry, is recognized for distributing and marketing its wine, spirits and other alcoholic products in more than 110 countries.<\/p>\n<p>Lifelong learning is more important now than ever, and Gallo invests in its employees through a Sales Leadership Development Program. To keep pace with a changing global marketplace, Gallo turned to the professional development expertise at Oregon State University.<\/p>\n<p>OSU created a custom hybrid in-person\/online training program in digital marketing to upskill employees and expand their capabilities.<\/p>\n<p><strong>Challenge<\/strong><\/p>\n<p>Provide a national sales team with multifaceted training and digital marketing experience.<\/p>\n<p><strong>Set-up<\/strong><\/p>\n<ul>\n<li>Gallo met with OSU\u2019s executive and professional development team to discuss training and professional development needs.<\/li>\n<li>Combining OSU\u2019s online capabilities and subject matter experts from the College of Business, a custom program with multiple formats was created for Gallo.<\/li>\n<li>Gallo\u2019s sales team completed a pre-assignment online, then received instructor-led training at three training roadshows held across the country.<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<p>Upskilled employees: Gallo\u2019s entire sales team learned about selling in a digital world and how to participate in retailers\u2019 marketing efforts. After completing the training, employee ratings exceeded Gallo\u2019s target beginning and ending net promoter scores. Selling in a Digital World earned a 95 percent employee satisfaction score!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gallo keeps its sales team best in class with custom training E. &amp; J. Gallo Winery, a family-owned company and leader in the U.S. wine industry, is recognized for distributing and marketing its wine, spirits and other alcoholic products in more than 110 countries. Lifelong learning is more important now than ever, and Gallo invests &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dev.blogs.oregonstate.edu\/business\/2018\/11\/21\/case-study-gallo-keeps-its-sales-team-best-in-class-with-custom-training\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Case study: Gallo keeps its sales team best in class with custom training&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8271,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4150","post","type-post","status-publish","format-image","hentry","category-uncategorized","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts\/4150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/users\/8271"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/comments?post=4150"}],"version-history":[{"count":6,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts\/4150\/revisions"}],"predecessor-version":[{"id":4159,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts\/4150\/revisions\/4159"}],"wp:attachment":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/media?parent=4150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/categories?post=4150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/tags?post=4150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}