{"id":3092,"date":"2015-05-25T15:12:48","date_gmt":"2015-05-25T22:12:48","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/business\/?p=3092"},"modified":"2015-05-26T08:52:57","modified_gmt":"2015-05-26T15:52:57","slug":"logistics-is-big-business","status":"publish","type":"post","link":"https:\/\/dev.blogs.oregonstate.edu\/business\/2015\/05\/25\/logistics-is-big-business\/","title":{"rendered":"Logistics is big business"},"content":{"rendered":"<figure id=\"attachment_3094\" aria-describedby=\"caption-attachment-3094\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blogs.oregonstate.edu\/business\/files\/2015\/05\/IMG_4882.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3094\" src=\"http:\/\/blogs.oregonstate.edu\/business\/files\/2015\/05\/IMG_4882-300x200.jpg\" alt=\"Randy Eck explained that &quot;moving stuff&quot; makes up 11 percent of the global gross domestic product.\" width=\"300\" height=\"200\" srcset=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4882-300x200.jpg 300w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4882-150x100.jpg 150w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4882-600x400.jpg 600w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4882.jpg 1037w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-3094\" class=\"wp-caption-text\">Randy Eck explained that &#8220;moving stuff&#8221; makes up 11 percent of the global gross domestic product.<\/figcaption><\/figure>\n<p>Think logistics is no big deal in terms of the global economy?<\/p>\n<p>Think again.<\/p>\n<p>Randy Eck, director of supply chain technology solutions for Intel, told MBA students May 12 that roughly 11 percent of the world\u2019s gross domestic product is logistics: \u201cjust moving stuff.\u201d<\/p>\n<p>That percentage translates to $9 trillion \u2013 25 times as much as the $350 billion accounted for by the semiconductor industry, Eck said.<\/p>\n<p>Eck and another member of Intel\u2019s Customer, Planning and Logistics Group, Cliff Parrish, gave an evening presentation in Austin Hall\u2019s Robert Family Events Room regarding Intel\u2019s approach to supply chain management. Parrish is the company\u2019s product and customer data manager.<\/p>\n<p>Eck and Parrish\u2019s group handles the transportation and warehousing of the materials Intel needs. For a company of Intel\u2019s size and scope, the responsibility is big business to say the least. If supply chain efficiencies result in even a 1 percent increase in gross margin, that means an additional $500 million in revenue, Parrish noted.<\/p>\n<p>Those efficiencies can be gained, Eck pointed out, through moves as simple as giving truck drivers instruction on how to shift gears in ways that require engines to use less fuel.<\/p>\n<p>A fundamental issue logisticians must deal with, the pair told the students, is balancing service with effective cost management.<\/p>\n<p>Parrish provided an outline for successful strategizing, which begins with the vision to see what success is. From there comes the development of goals and objectives and an \u201cenvironmental scan\u201d to determine what obstacles are in place. Next comes making a strategy, and following that is \u201cstrategic exploration\u201d to see if there\u2019s an even better strategy out there than the one you\u2019re using. Then you need a roadmap for executing the strategy and ways to measure performance. And communication is the oil in the engine \u2013 without it, nothing happens.<\/p>\n<p>Other topics the pair touched on included the \u201cInternet of Things\u201d \u2013 the ever-growing collection of smart devices that share data with one another to create systems of systems \u2013 and Moore\u2019s Law.<\/p>\n<p>Moore\u2019s Law is a 1965 prediction by Intel co-founder Gordon Moore that transistor size would be cut in half every two years, doubling the computing power of an integrated circuit while vastly improving its performance and efficiency. Fifty years later, the prediction has so far proven true.<\/p>\n<figure id=\"attachment_3095\" aria-describedby=\"caption-attachment-3095\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blogs.oregonstate.edu\/business\/files\/2015\/05\/IMG_4890.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3095 size-medium\" src=\"http:\/\/blogs.oregonstate.edu\/business\/files\/2015\/05\/IMG_4890-300x200.jpg\" alt=\"Cliff Parrish noted that without communication, any strategy will fail.\" width=\"300\" height=\"200\" srcset=\"https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4890-300x200.jpg 300w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4890-150x100.jpg 150w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4890-600x401.jpg 600w, https:\/\/osu-wams-blogs-uploads.s3.amazonaws.com\/blogs.dir\/494\/files\/2015\/05\/IMG_4890.jpg 1071w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-3095\" class=\"wp-caption-text\">Cliff Parrish noted that without communication, any strategy will fail.<\/figcaption><\/figure>\n<p>Putting it in perspective, if a Volkswagen Beetle had improved at the same exponential rate as microchips, the car would now be capable of 2 million miles per gallon and 300,000 miles per hour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think logistics is no big deal in terms of the global economy? Think again. Randy Eck, director of supply chain technology solutions for Intel, told MBA students May 12 that roughly 11 percent of the world\u2019s gross domestic product is logistics: \u201cjust moving stuff.\u201d That percentage translates to $9 trillion \u2013 25 times as much &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dev.blogs.oregonstate.edu\/business\/2015\/05\/25\/logistics-is-big-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Logistics is big business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6435,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[502],"tags":[706192,2495,850,706191],"class_list":["post-3092","post","type-post","status-publish","format-standard","hentry","category-events","tag-cliff-parrish","tag-intel","tag-logistics","tag-randy-eck"],"_links":{"self":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts\/3092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/users\/6435"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/comments?post=3092"}],"version-history":[{"count":4,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts\/3092\/revisions"}],"predecessor-version":[{"id":3128,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/posts\/3092\/revisions\/3128"}],"wp:attachment":[{"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/media?parent=3092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/categories?post=3092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.blogs.oregonstate.edu\/business\/wp-json\/wp\/v2\/tags?post=3092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}