{"id":2898,"date":"2015-03-05T15:14:51","date_gmt":"2015-03-05T23:14:51","guid":{"rendered":"http:\/\/blogs.oregonstate.edu\/business\/?p=2898"},"modified":"2015-03-05T15:14:51","modified_gmt":"2015-03-05T23:14:51","slug":"believe-magic","status":"publish","type":"post","link":"https:\/\/dev.blogs.oregonstate.edu\/business\/2015\/03\/05\/believe-magic\/","title":{"rendered":"They believe in MAGIC"},"content":{"rendered":"

Three dozen students, roughly double the size of Oregon State\u2019s typical contingent, immersed themselves in the fashion industry\u2019s biggest trade show last month, the world-renowned MAGIC event in Las Vegas.<\/p>\n

\"Chrissy<\/a>
Chrissy Walter, left, and Eliot Frack enjoyed the Women’s Wear Daily photo booth.<\/figcaption><\/figure>\n

\u201cIt\u2019s usually 18 or 20, but I can\u2019t justify turning anyone down,\u201d said apparel design instructor Marianne Dickson, who led the group. \u201cEspecially because the more people who go, the cheaper it becomes. I have students who have never left Oregon, never been on plane, but it\u2019s a really great experience even for people who travel all the time.\u201d<\/p>\n

The three-day, two-night trip is a relatively inexpensive one since MAGIC grants Dickson and her students free admission.<\/p>\n

\u201cWe\u2019re one of the few schools that go \u2013 I don\u2019t know why,\u201d she said. \u201cWe started about eight years ago. I just called and got permission and we\u2019ve been doing it ever since.\u201d<\/p>\n

MAGIC stands for the Men\u2019s Apparel Guild In California, which organized its first show in 1933 in Los Angeles. The twice-yearly events, one in February, the other in August, have been held in Las Vegas since 1988. About 80,000 people were at the Mandalay Bay and Las Vegas convention centers for the most recent edition of the largest global marketplace for apparel, accessories, footwear and sourcing resources.<\/p>\n

\u201cStudents get to see thousands of brands that have booths, large and small, and they get to see the products that will be in stores in three to six months,\u201d Dickson said. \u201cThey get to witness buyers from all over the world meeting with brands and placing orders and hear about the latest trends in fashion and manufacturing.\u201d<\/p>\n

Eliot Frack, a senior double-majoring in apparel design and merchandising management, learned that when it comes to deal-making, everything is \u201ca huge haggle.\u201d<\/p>\n

\u201cHow it\u2019s delivered, who it\u2019s delivered to, who\u2019s paying for shipment \u2013 you hear conversations going on all over the place in the background,\u201d she said.<\/p>\n

Grant Abel, a senior in merchandising management, took note of the power of social media.<\/p>\n

\u201cOne thing that I genuinely enjoyed seeing as a man who loves men\u2019s fashion and men\u2019s-only brands were smaller, luxury brands that I\u2019ve discovered through social media,\u201d he said. \u201cTo get to this point where the public already supports and buys from them gives much more leverage going into talks with buyers; it\u2019s a huge advantage in today\u2019s retailing world that can make or break your chances of success.\u201d<\/p>\n

\"Among<\/a>
Among the OSU contingent were, from left, Sara Smee, Haley Price, Chrissy Walter, Riley Nelson, Megan Hiatt, Eliot Frack, Serena Tucker and John Conner.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Three dozen students, roughly double the size of Oregon State\u2019s typical contingent, immersed themselves in the fashion industry\u2019s biggest trade show last month, the world-renowned MAGIC event in Las Vegas. \u201cIt\u2019s usually 18 or 20, but I can\u2019t justify turning anyone down,\u201d said apparel design instructor Marianne Dickson, who led the group. \u201cEspecially because the … <\/p>\n

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