Q and A with Oregon State MBA Grad Frances Chen

Oregon State MBA grad Frances Chen
Oregon State MBA grad Frances Chen

Frances Chen completed her MBA from Oregon State in June and is currently working at Seattle-based Henrybuilt, a company that specializes in high-end customized kitchen systems. Chen is overseeing the company’s business development, helping them expand and increase sales by developing new sales and marketing strategies. Read about how Frances successfully transitioned from the Oregon State MBA program into what she describes as a “dream job.”

Did you complete any internships while attending OSU?

 Yes, I was working as one of the interns in the OSU Advantage Accelerator from June 2013 to June 2014. I helped clients define their target markets, then helped establish a plan to deliver their products to the market. The experience prepared me for a career in business and defined what I really want to do after college.

What was the best part of your MBA experience at Oregon State?

 The internship was a great experience for me. I was very lucky to meet lots of helpful faculty and staff members there who helped me through the MBA program and become who I am today. Bob Mayes, Jeewon Cho, Shirley Chow and John Turner all provided a nurturing environment for me to overcome challenges and apply what I learned to work and life.

What is the most significant project from completing your degree that you think will benefit you in your early career?

I think the MBA Integrated Business Plan project really helped me learn how to work as a team. In fact, in my current job, I’m responsible for organizing meetings and generating info from all departments to come up with the best possible strategy to help the entire company provide what our clients need. Also, the MBA program overall was a great opportunity and journey to reveal who I really am instead of beating around the bush, not having a goal or not knowing how to pursue my passion.

What advice would you give current and future College of Business students about how to be successful in their program and in seeking a job?

Don’t be afraid to ask for help, you won’t get it when you are out of college.

Don’t be afraid to slow down and think about what you really want to do.

Don’t be afraid to make decisions on your own. You’ll learn from your mistakes and failures.

Chen presents an award at the 2014 Celebration of Excellence awards banquet.
Chen presents an award at the 2014 Celebration of Excellence awards banquet.

What is your favorite thing about Corvallis?

I love the summer and fall in Corvallis, it’s so lively. Since I am in a big city now, I really miss the warm and small community feeling Corvallis offers.

What’s your favorite thing about OSU/OSU’s campus?

There’s no favorite thing. I love everything about the OSU campus! Especially the people there.

If you knew you were leaving Corvallis for good, where would you go for your last meal here? What would you order?

It’s a great question. I would definitely go to Downward Dog for their happy hour.

Do you have any “secret” talents or hobbies?

I play the piano well, but not for just anyone. I only play for close friends and family.

What are you most looking forward to in your career?

Right now, I have a perfect opportunity to tackle challenges by doing what I love — marketing and sales and learning to be a leader.  am hoping that someday very soon I can start my own business to help people/students get to where they want to be.

Graduate Connor Deeks Donates 200 Books to Inspire Classmates to ‘Lean In’

Connor Deeks
Connor Deeks, a graduate from the class of 2014, donated 200 copies of the book “Lean In for Graduates” to inspire his fellow graduates to fight for gender equality in the workplace

Connor Deeks wants both men and women to become “change agents” throughout their careers in the fight against gender inequality in the workplace. That’s why Deeks, a 2014 graduate with degrees in Accounting and Spanish, donated  200 copies of Sheryl Sandberg’s “Lean In for Graduates” to be given away to College of Business students.

“Many people think that the struggle for workplace equality is over,” said Deeks. “But our female colleagues are not yet experiencing equality. There’s a divide between how women and men are ‘supposed’ to move through their careers and how women are perceived when they demonstrate leadership qualities that would otherwise be considered ideal for men,” he said.

Lean In for Graduates
Sheryl Sandberg’s “Lean In for Graduates”

Sandberg’s “Lean In” is based on the premise that many women are held back from leadership positions by their body language, speaking voice and a tendency to shy away from speaking out due to a lack of self-confidence.

“Most of my mentors in high school were women, so I’ve always perceived women as strong, capable leaders,” said Deeks.

Deeks first became aware of “Lean In” through his employer, accounting firm PricewaterhouseCoopers (PwC). Deeks is currently an Experienced Associate at the firm’s Portland office.  The company was an early adopter of the book, posting “PwC is Leaning In” on the news section of their homepage.

“Seeing that on their homepage really grabbed my attention and made me curious to learn more,” said Deeks. “I read it right away and instantly felt compelled to try and get the book into the hands of as many of my fellow Oregon State grads as possible,” he said.

A member of the Dean’s Student Leadership Circle (DSLC) for two years and an officer/events coordinator in the Oregon State chapter of Beta Alpha Psi, a national scholastic and professional accounting organization, Deeks approached Dean Kleinsorge with the idea of giving away copies to College of Business graduates.

Deeks decided to donate $1,000 of his own money for the project and took advantage of PwC’s matching donation funds program, effectively doubling the impact. After negotiating with the publisher to get the price down on a bulk purchase, Deeks and PwC were able to purchase about 200 copies of the book.

For now, the books are available to students who are members of the DSLC or are active and engaged in other student organizations on campus. Deeks is hoping to double or triple the donation in subsequent years, eventually getting the book into the hands of every single College of Business graduate. Deeks also hopes to eventually expand the program to include College of Engineering graduates as well, since close to 40 percent of women with engineering degrees either leave the profession or never enter the field.

Q and A with Recent Finance Grad Sara Stillwell

Finance alumna Sara Stillwell poses with Benny the Beaver
Finance alumna Sara Stillwell poses with Benny the Beaver

Finance  alumna Sara Stillwell just graduated from Oregon State University’s College of Business in June, but has already transitioned into her career as a financial adviser with Pacific Capital Resource Group in Lake Oswego (in the Portland metro area), Stillwell shares her experiences and advice with current and future business students on how they can make the most of their time at Oregon State.

Did you complete an internship while attending OSU?

I did an internship with Oregon State’s Printing and Mailing Services as a marketing intern where I ran social media campaigns and promotions for the business during my sophomore year and over the summer. It was good learning experience in that it helped me determine that I did not want to pursue marketing as a career after that.

What advice would you give current and future College of Business students about how to be successful in their program and in seeking a job?

Join a club to get more information about the industry you are considering. There are many more jobs out there than people realize, especially younger students who are just getting familiar with their career options. Also, take advantage of joining a club if you choose to do so. Club officers are usually very interested in getting ideas from members and are a good resource if anyone has questions about classes to take and things to do to be successful. They’re also a great resource for networking, as they have multiple contacts within the college.

Did you utilize the services at the Career Success Center?  How did they help you prepare to enter the job market?

I definitely utilized the CSC, and I’d recommend them and their services to everyone. Getting your résumé checked out is too easy not to just go and do! Also, connecting with Brandi Fuhrman, Pam Knowles and Tamara Mitchell has helped me network with so many professionals and members of the College of Business and have been a great resource and a huge help.

Did you participate in the #MySuccessIs campaign?

Yes, I was the president of the Finance Club, and we participated in a competition among the clubs. I am also a member of the Dean’s Student Leadership Council (DSLC) where we also did some brainstorming about the campaign.

If you could have any superpower, what would it be?

I’d want to have a photographic memory.

How would you have used your superpower while getting your degree?

It would have been amazing to only have to read slides and textbooks once while studying.

What is your favorite thing about Corvallis?

I love the closeness of everything and the ability to walk to class.

What’s your favorite thing about Oregon State?

My overall experience with the College of Business — the professors and faculty, the opportunities I had, and getting to know and collaborate with my peers — was amazing.  Also, football games are my favorite things about OSU!

If you knew you were leaving Corvallis for good, where would you go for your last meal here? What would you order?

I would go to The Laughing Planet downtown and would order the Zapatista Salad.  It’s my favorite!

 

Q and A with Recent Oregon State Graduate Haley Polis

Oregon State College of Business Graduate Haley Polis at commencement
Oregon State College of Business Graduate Haley Polis at commencement

Finance and International Business alumna Haley Polis just graduated from Oregon State University’s College of Business in June, but has already landed the exact kind of job she was hoping for. Now an Associate Project Manager at Ivey Performance Marketing in the Portland metro area, Polis shares her experiences and advice with current and future business students on how they can make the most of their time at OSU.

Did you complete any internships while attending OSU?

I completed one internship with Merrill Lynch after my junior year and another one with Miller Ferrari Wealth Management after my senior year (I was a fifth year senior) where I procured clients through cold calling and one-on-one meetings. Both internship experiences taught me a lot about building relationships with potential clients and what it’s like to work in a professional environment, and I think students should definitely seek out opportunities for internships or work experience. No matter how hard you work in school , there’s just no replacement for getting actual experience in your chosen field.

What advice would you give current and future College of Business students about how to be successful in their program and in seeking a job?

Start networking early! Relationships and connections are what make you successful more than a resume ever will.

Did you utilize the services at the Career Success Center? How did it help you prepare for entering the job market?

While I didn’t get involved with CSC until my last year, Brandi Fuhrman was so incredibly helpful in giving me advice on contacting future employers. I went to the Business Round Table multiple times, participated in mock interviews and took part in other networking events as well.

If you could have any superpower, what would it be?

Hmm… That’s a tough question. I think I’d have to go with teleportation.

How would you have used your superpower while getting your degree?

I would have used it to get to Germany for my study abroad!

What is your favorite thing about Corvallis?

It’s a friendly town and everyone is excited about the Beavers!

What’s your favorite thing about OSU’s campus?

Probably all of the beautiful flowers in the springtime.

If you knew you were leaving Corvallis for good, where do you go for your last meal here? What do you order?

Either American Dream for a slice of cheese and pineapple or Les Caves for a pretzel and beer cheese.

Graduate Riley Kinser’s Experiential Learning, Honors Thesis Help Him Land a Dream Job

Riley Kinser

Riley Kinser kept himself more than busy in his time at Oregon State. Kinser was in the College of Business’ Honors program, took part in the Austin Entrepreneurship Program (where his team took first place in the Business Plan Competition), and served as the president of the Oregon State Investment Group (OSIG).

Even though graduation took place just over a week ago now, Kinser has already moved to the San Francisco Bay area where he’ll be working with Union Square Advisors, a middle-market investment bank that specializes in mergers and acquisition advice for tech companies. Kinser’s role as analyst will involve building presentations and financial models for clients. Kinser said that he was looking specifically for investment banks on the west coast that specialize in technology, which is how he ended up interning with Union Square Advisors in the summer of 2013.  After completing his internship, Kinser received an offer to come to work for the company full-time upon graduation.

“Nearly all of the people I know who had work right after graduation found their jobs because of an internship they did,” said Kinser. “It’s important to start doing internships as soon as possible, as the more experience you have, the easier it gets to land interviews in the future. Internships will also help you discover what you like and don’t like in a potential career,” he said.

Kinser’s completion of Oregon State’s Honors College program also helped prepare him for today’s competitive job market.

“My research thesis was brought up in almost every internship interview I’ve ever had, and I think it played a major role in differentiating me from other applicants,” said Kinser. “Writing my honors thesis was probably the most challenging thing I did in my entire college career, but I learned a lot doing it and had the opportunity to thoroughly explore a topic I found interesting. I think more business students should choose to join the Honors College,” he said.

Kinser’s thesis study looks at whether two characteristics — physical attractiveness and perceived competence — have an impact on financial analysts finding large discrepancies between current prices and target prices of investments. Kinser’s research paper presented some intriguing evidence that overconfidence in investment recommendations may be correlated with an individual’s physical appearance. This is an especially important finding because when investors behave irrationally and make financial mistakes, many theories point the blame squarely at that investor’s overconfidence.

“Using only physical appearance, individuals can form a variety of opinions of others ranging from how physically attractive someone is to how competent they anticipate them to be,” said Kinser. “These judgments we make of others likely play a subtle yet important role in how we interact with each other. If these subtle differences in how we interact with each other have a cumulative effect, it is possible we would see individuals who are perceived to be extremely attractive or extremely competent becoming overconfident in themselves,” he said.

Now that Kinser has moved on from Oregon State and is starting the next chapter of his professional life, he leaves future and current Oregon State students with this advice:

“My advice to everyone is to try something new and say yes to opportunities. When I was a freshman I moved dorms from Callahan to Weatherford during the second week of school. While visiting the Resident Director of Weatherford to finalize my move, I just happened to run into a College of Business staff member who asked me if I was there for the Austin Entrepreneurship Program meeting. I had no idea what that was but it sounded interesting. I’d never envisioned myself becoming an entrepreneur, but I thought it sounded like fun so I said yes and went into the meeting. I was lucky and got to join an amazing team and over the course of the year I had the opportunity to watch a company form from an idea. My team ultimately went on form a company, Rowan Greenhouse Technologies, and won first place in the Austin Entrepreneurship Business Plan Competition. It was an amazing experience and it happened because I just happened to be in the right place at the right time and I decided to try something new. If you’re a new student, go check out some clubs and find something you like whether it be a business club or something else. The more involved you get, the more fulfilling your college experience will be.”

SDHE Grad Austin Charles Russell Documents Millennial Fashion Trends

Austin Charles Russell
Austin Charles Russell presents his “Millennial Fashion” project at the 2014 Graphic Design Senior Thesis Show

Austin Charles Russell has owned and operated his own photography business for about three years now, and many of the projects he worked on involved fashion photography.

“I immediately fell in love with the creativity and collaboration involved with the process,” said Russell. “I came back to Oregon State after being away for about five years with the intention of not only completing my graphic design degree, but also making an impact on the Oregon State campus,” he said.

Having just graduated from the School of Design and Human Environment’s graphic design program, Russell certainly did leave behind a lasting impression with his “Millennial Fashion” senior thesis project. Russell says that his project was Oregon State University’s first fashion trend campaign. His initial research involved analyzing the business strategies of today’s most successful “fast fashion” companies.

“Fast fashion” is a term used by industry experts to describe how designs move from design conception to production very quickly in order to capture the most current fashion trends. Russell came to the conclusion that a large portion of fast fashion success is due to the high demand among consumers that’s created when these companies are able to act much more swiftly than what is typical of the industry.

Russell made it his goal to utilize this strategy and the principle theories of fashion marketing in order to create a product or service that would appeal to a specific target audience; the Oregon State University student community.

“I am very interested in human behavior and the fact that besides basic human necessity, the one thing that everyone in the world has in common is fashion,” said Russell. “Even in the smallest tribal villages, there is a certain fashion style that demonstrates culture, personality or social status,” he added.

Russell drew inspiration from the many different cultures on campus and wanted to create a project that brought more inclusiveness to the Oregon State community. He said that within just two days of observing campus fashion, four clear trends emerged:  wayfarer sunglasses, tank tops, horizontal stripes and neon colors. A LOT of neon colors.

“Obviously these trends were due to the changing season, but it was still interesting to notice how quickly people shifted from neutral, winter colors to bright, spring colors,” said Russell.

Russell took what he gleaned from his research and observations and created the Millennial Fashion trend book. He says that his project encouraged him to pursue a career in the fashion industry, hopefully in a marketing and advertising role.

Russell says that with pursuing a career choice like fashion, networking is essential.

“I would just like to say to other SDHE students, never doubt your abilities, be alert, and take advantage of the opportunities presented to you,” said Russell. “Use the knowledge you have acquired throughout your experience at Oregon State and create something that you are truly passionate about and can be proud of. Dare to take chances! Do great things! And for the love of God; NETWORK, NETWORK, NETWORK! I can’t emphasize that enough,” he said.

Check out Russell’s project campaign video below:

Graphic Design Juniors and Seniors Show Off Their Creative Chops

Senior Graphic Design Thesis Project

As the spring term winds to a close and students prepare for commencement and the feelings of freedom that summer inspires, now is the perfect time to reflect on the hard work and dedication demonstrated by our tremendously talented Graphic Design students from the School of Design and Human Environment (SDHE). Over the last week, there were two events that showcased the students’ work.

The first took place on June 4, as  a very crowded Room 215 in Milam Hall was abuzz with energy as graduating graphic design seniors presented their final thesis projects to faculty, staff and classmates. Projects were far-ranging in their scope and intent, but all shared a common thread: each of them combined a thoughtfully designed project that had practical business applications.

Take for example Lillian Kansaku’s project for “Kenny: Your Money Pal,” a  project comprised of a website and printed collateral designed to help college students navigate the sometimes confusing and overwhelming financial aspects of being a college student, or Michael McDonald’s “Sparkbulb” project that helps teach basic graphic design and digital marketing strategies to owners of start-ups who might lack the resources to hire a professional in the early stages of starting their business.

“Every year, I continue to be impressed with the talent, creativity and design acuity demonstrated by our graphic design students,” said Professor Andrea Marks. “Our students’ thesis projects not only demonstrate their research and design ability, but also provide proof that our students come up with truly creative and engaging solutions for practical, real-world business issues,” she said.

Check out some photos from the seniors’ design projects in the below gallery:

 

On June 9, junior year graphic design students taking Professor Christine Gallagher’s Collaborative Processes class presented their final game projects. Students in the class were divided into six teams and tasked with creating a board or card game from scratch. Not only did the students have to conceptualize a new game and establish all the rules and determine how actual game play would unfold, but they also had to design every aspect of their games from the game boards and cards to the game pieces and boxes that house them all. The results were very impressive as evidenced in the below slideshow, and the students had a great time playing each others’ games.

Soon-to-be Graduate Exemplifies What #MySuccessIs

Parker Edwards
Business Information Systems student Parker Edwards during his internship with Alaska Airlines

The Career Success Center’s #MySuccessIs campaign was created to engage College of Business students in order to help them to be successful academically and in seeking employment after graduating. Senior Business Information Systems student Parker Edwards is a perfect example of someone who made the most of his undergraduate experience, having landed some great internships while in school and receiving a job offer with a software company in Portland before even graduating. Check out Parker’s story and advice for future and current students below!

Parker Edwards, Business Information Systems

What are your post-graduation plans?

I’ll be working immediately after graduation as a technical project management intern at Jive Software in Portland. 

Parker Edwards sits in the cockpit
Edwards gets to see the inside of the cockpit while interning with Alaska Airlines

I worked for three years with the College of Business in the IT department. This gave me a good inside look at what it takes to keep the College running. I also developed my technical skills and problem solving abilities through a bunch of projects that have had a direct impact on how staff, faculty and students use our technology.

I also worked last summer as an intern with Alaska Airlines. I worked in the Maintenance and Engineering division as a systems and process analyst. I got a lot of experience where I was able to put the material I’ve learned in class to practice to solve real problems. Some of the scripts and tools I wrote while I was there are still in use across the maintenance stations. During my internship, I also was able to take advantage of the employee flight benefits. I went on day trips to Honolulu, San Francisco, San Diego, and Barrow, Prudhoe Bay, and Anchorage, Alaska. I was also able to take a long weekend and go to Disneyland with my girlfriend.

What advice would you give current and future College of Business students about how to be successful in their program and in seeking a job?

Get as much experience as possible. All of my experience has built on itself and been instrumental in helping me find job opportunities after graduation. Getting a job on campus has also been extremely beneficial. It has allowed me to build a relationship with many professors and staff members at the College, and has given me many great networking opportunities.

I’d also say to be open to all kinds of companies in your internship search. I spent so much time looking at ‘tech’ companies that were very widely discussed within my major that I overlooked a lot of other great companies. Alaska was one of them, and without the Career Success Center helping me broaden my search, I probably wouldn’t have found that internship.

Did you utilize the services at the Career Success Center?  How did they help you prepare to enter the job market?

I attended an informational session put on by the CSC for jobs and internships at Alaska Airlines. It was this session that I realized what a great opportunity an internship with Alaska would be, and I went through the process of perfecting my résumé, mock interviewing, and contacting the company representative, all because of the CSC.

I believe that my internship with Alaska has been one of the most important pieces of my work history and has allowed me to find many opportunities for employment after graduation. On top of that, I had one of the greatest summers of my life and made a lot of good friends as an intern. And this was a direct result of the work done by the CSC!

Parker Edwards visiting Alaska
Edwards said that the Career Success Center opened doors for him that he wouldn’t have otherwise discovered

If you could have any superpower, what would it be?

I’d like to be able to fly like Superman.

How would you have used your superpower (or not used it) while getting your degree?

I don’t think being able to fly would have helped me much, but I definitely would have taken a bunch of trips to a more sunny place whenever the weather here got bad.

What is your favorite thing about Corvallis?

It is small enough that I feel safe as a student, with enough to do that I don’t ever feel too bored, but not big enough that I feel like just another ‘face in the crowd.’

What’s your favorite thing about OSU/OSU’s campus?

Although it isn’t currently finished, I love Austin Hall. I’ve been able to tour the inside and it is going to be the most beautiful building on campus. I think it inspires collaboration and creativity in a way we haven’t seen yet on campus.

If you knew you were leaving Corvallis for good, where do you go for your last meal here? What do you order?

Mongolian Grill, without a doubt. It is the BEST place in Corvallis, and the assortment of food you can get is amazing.

Celebration of Excellence Awards Banquet an Experiential Learning Opportunity for Students

Dean Kleinsorge with all five student presenters
Dean Kleinsorge with all five student presenters. FROM LEFT: Obum Gwacham, Frances Chen, Margo Botti, Dean Ilene Kleinsorge, Alexander Mason and Josh Gilardi

At this year’s Celebration of Excellence, 25 students representing all 10 majors within the College of Business and the School of Design and Human Environment (SDHE) were invited to attend the annual awards banquet. Staying true to the spirit of the college’s passion for and strong belief in experiential learning, five of these students got the opportunity to do much more than simply spectate.

Seniors Obum Gwacham (Marketing) and Alexander Mason (Finance), along with MBA student Frances Chen each served as awards presenters throughout the evening, while junior SDHE student Margo Botti accepted a Weatherford Award on behalf of her Grammy Award-winning uncle, Chris Botti, who was unable to attend; and senior Josh Gilardi (Marketing) was selected by Dean Ilene Kleinsorge to present a speech offering a current student’s perspective about the College of Business.

Despite the students’ different roles in the ceremony, each of them had to speak on stage to more than 400 attendees made up of distinguished alumni and business partners, as well as their peers and professors.

Obum Gwacham speaks to the audience
Senior Obum Gwacham presents an award to one of the college’s award winners

“I had never done anything like that before,” said Gwacham. “It was certainly the largest audience I’ve ever had to speak in front of, but I enjoyed every moment of it. Seeing how excited the other student presenters were before the event helped calm my nerves, and I was able to feed off their energy,” he said.

“When I was asked to be a presenter earlier in the year before the original event was postponed, I was told that the event had around 300 RSVPs,” said Gilardi. “I was terrified because it’s not just peers I’d be talking to but alumni, business professionals and important others. Talk about an intimidating first impression! After the event was canceled in February, I was relieved but disappointed that I would miss out on the opportunity. I was emailed in April saying the event was rescheduled for May and now they had 400-plus RSVPs,  so you can imagine what I was feeling. I was nervous starting the day of the event up until I stepped on stage to speak. Once I started giving my speech though, I felt a lot more comfortable,” he added.

Chen and Botti also learned a lot from the experience after shaking off some early jitters.

Josh Gilardi
Senior Josh Gilardi presents his views of the College of Business from the perspective of a current student

“Speaking at the Celebration of Excellence forced me to step out of my comfort zone,” said Chen. “Not only did I have to remember to speak with confidence and personality, but it was also a learning experience for me in that I learned how to behave properly at such an elegant, formal event,” she said.

“I thought I was inadequate to speak on behalf of my uncle and the  College of Business at such an important event, but I quickly got comfortable, and it felt like second nature to me,” said Botti.  “The experience confirmed how much I love speaking in front of large audiences,” she added.

Not only did the students hone their public speaking and presentation skills, but they also discovered the power of networking.

“I always knew that Oregon State had a great alumni network, but I truly felt it that evening,” said Gwacham. “I was approached by a number of alums that wanted to help me out with just about anything or answer questions I might have about what could be next for me after graduating,” he added.

Gilardi was also impressed with the alumni he encountered at the event.

“This event was proof that hard work pays off,” said Gilardi. “The award-winning alumni worked hard and were recognized for their efforts and accomplishments in different ways. I worked hard and was selected to speak because of it,” he said.

Overall, the students all said that they had a great time at the event.

“The number of attendees was simply amazing,” said Gwacham. “Some even came in from other states! It’s an event I look forward to being a part of after I finish with my undergrad at Oregon State,” he said.

“It was just a really fun experience for me as I got to see some old friends who are alumni at the event,” said Chen. “They mentored me in different stages of my life, and it was so good to show them my growth and how I’ve changed and make them proud of me,” she said.

One of the keys to a great experience is putting your education into action, and it was exciting getting to see these students thrive on the stage, handing out awards to distinguished alumni and business partners. Perhaps in the future,  these students will be back at the Celebration of Excellence receiving awards of their own.

View some photos of the student presenters from the event in the image gallery below:

 

 

We asked

SDHE Seniors Show Their Entrepreneurial Spirit with MU Crane Campaign

Crane
The MU Crane inspired two Oregon State students to launch a successful Facebook page and crowdsourcing effort

By now, you’ve probably heard all about the meteoric rise to fame for Oregon State’s Memorial Union Crane. Since its launch in mid-January, the crane’s Facebook page has steadily grown to nearly 3,300 fans, and the page’s founders, senior School of Design and Human Environment students Zak Eidsvoog and Michael McDonald, recently completed a successful Indiegogo crowdsourcing campaign that raised $4,572. The pair of designers had hoped to raise just $2,500 with all funds going toward building “a monument to the crane and all it stands for,” but quickly eclipsed their initial goal.

Crane Goals
Above are the “stretch goals” that were reached during the successful fundraising campaign

After surpassing their original target goal, Eidsvoog and McDonald decided to have even more fun with the project, while also flexing their design and entrepreneurial muscles. The two friends and classmates quickly introduced a new set of “stretch goals,” for the campaign that if reached, would unlock a series of prizes awarded to the campaign’s donors. Donations started at just $1 each and ranged all the way up to $100.

McDonald said that the SDHE program helped prepare him and Eidsvoog for launching such a successful and multifaceted project.

buttons
Eidsvoog and McDonald used their design skills to develop a wide array of MU Crane swag to promote the campaign

“SDHE taught us more than just the design skills that we’ve used to create everything for this project. The program also focused on how social media and the internet can and should completely change your approach to doing business,” said McDonald. “It’s an approach we like to think of as Digital Entrepreneurship,” he added.

Now that the fundraising has been completed, the pair are now focused on finishing the design work for the commemorative statue and getting all of the promised merchandise out to their donors. Some of the perks of donating include posters, buttons, stickers, an EP of crane-inspired music, a series of crane-themed Valentine’s Day cards, and even an “I am the Crane” card game.

Eidsvoog said that they’re getting closer to commissioning an artist to create the statue, which they’re hoping will be located in or around the upcoming Student Experience Center.

“Our artist meeting went very well. At this point we’re waiting to hear back on pricing estimates for various sizes, materials etc., so we still don’t have the exact media decided upon, but we’re making progress,” said Eidsvoog.

No matter where it’s located or what materials it’s made out of, the MU Crane memorial will be a lasting testament to the Oregon State community’s involvement in a fun and spontaneous project, as well as Eidsvoog and McDonald’s creatively entrepreneurial spirit.