The spring 2015 edition of the College of Business’ student-produced online fashion magazine, DAMchic, made its online debut at midnight Friday night following a launch party hosted by the magazine at Austin Hall, which included performances by OSU’s Hip Hop Club.
The title is “Contemporary Streets” and editor Eliot Frack calls the 88-page issue “our best one ever.”
“It has lots of color,” she said. “It’s really, really fun, less cluttered, and has a really clean look. We added more flair and a kind of quirkiness.
“The layout is really great,” Frack said, praising art director John Conner. “I tell him what I want, and he goes above and beyond.”
The theme permeating Contemporary Streets is “sportswear with an urban touch,” Frack said. “It’s like sportswear meets streetwear, high-fashion sportswear with a street vibe. Nightwear inspired by sportswear.”
Among the issue’s many features is a look at the “athleisure” trend – athletic wear as casual attire – by writer Meagan Amos and photographer Max DeYoung.
“It gives the new fashionista a lazy way out,” Frack joked.
There’s also an “In the Fast Lane” spread highlighting ways to “take life by the handlebars” with “pops of neon on a palette of edgy black and leather,” and a story on Michelle Lesniak of “Project Runway.” Lesniak, a Portland-based designer, was a speaker at the LaSells Stewart Center on Feb. 12 for TEDxOregonStateU.
The spring 2015 issue of DAMchic, a magazine first published in 2011, is viewable at http://issuu.com/damchicmagazine/docs/damchic_spring2015_contemporarystre.
