Emma McIlroy explains the WF Intern Challenge to College of Business students.
Emma McIlroy, co-founder and CEO of tomboy-style clothing retailer Wildfang, was on campus Feb. 26 to invite students from multiple College of Business disciplines to compete for a pair of paid 10-week internships at the Portland-based startup.
The deadline is April 14 to enter the WF Intern Challenge. The challenge is actually five separate challenges that students can choose from depending on their major, expertise and experience.
Basic details are as follows:
- Design and merchandising students are asked to create four to six pieces for Wildfang’s fall/holiday 2015 Tomboy collection, each retailing for less than $100.
- Marketing students can either come up with a five-day run-of-show social media campaign, or identify two key consumer moments in 2015 and show a plan “to activate them for Wildfang.”
- Business students’ mission is to predict where Wildfang might be in five years and give three examples of how the company could potentially modify its business and/or operating models.
- Operations students are tasked with figuring out the metrics that matter most to a business like Wildfang and how they might trend over the next two years, and providing three initiatives to improve in some or all of those areas.
Nine students attended McIlroy’s presentation in Austin Hall. Wildfang is hoping to hire two interns, each of whom will receive a $1,000 stipend and course credit.
“We’re looking for people with a passion for learning and understanding our brand and our consumers,” she said.
For more information on the intern challenge, visit http://on.fb.me/1MvQ9re.
For more on the company, go to www.wildfang.com.
