Join University Relations and Marketing for an introduction to the new university brand system, including updated messaging, visual identity and a new institutional logo. The program will begin with an introduction and overview of the new university brand. Next, there will be four breakout sessions that will be repeated three times throughout the day so that you can select and attend the sessions that you are the most interested in exploring. A complimentary lunch will be provided to registered guests.
Note: Sessions will be video taped and made available following the symposium
Program Overview:
| 9 a.m. |
An Introduction to the Oregon State Brand
This general session will include an overview of the new university brand. Hear from University Relations and Marketing along with representatives from Ologie as we discuss the strategies behind the new system and the outcomes we seek to achieve. We will also discuss the management and governance of the brand going forward and the role campus communicators will play in this effort.
Panelists:
Steve Clark, Vice President, University Relations and Marketing
Melody Oldfield, Assistant Vice President, University Relations and Marketing
Erin Burk, Executive Strategy Director, Ologie |
| 10:45 a.m. |
Concurrent Break Out Sessions:
Putting the New Brand into Words:
Let’s put the new Oregon State brand to work. Learn how to use the messaging map and creative platform to reach your audience and fit your project with copy that’s bold, confident and on brand.
Presenters:
Erin Burk, Executive Strategy Director, Ologie
Mike Rehfus, Associate Copy Director, Ologie
Gary Dulude, Senior Editor, University Marketing
Visualizing Our New Identity:
Learn all about how to visually express the new Oregon State brand in your marketing materials. From fonts, color palette, photography and graphics, we’ll show you how to pull it all together.
Presenters:
Kyle Kastranec, Associate Creative Director, Ologie
Amy Charron, Art Director, University Marketing
Let’s Get Digital:
We’ll introduce a new system for university-affiliated social media accounts and cover the basics of how you can implement the new brand and logo into your websites.
Presenters:
Kegan Sims, Digital Communications Manager, University Marketing
Colin Huber, Social Media Manager, University Marketing
Logo and Licensing Guidelines:
Take an in-depth look at the new institutional logo. This session will cover specific guidelines for logo application and use, as well as the process to order promotional items.
Presenters:
Carson Dunlap, Licensing Manager, University Marketing
Brittney Yeskie, Marketing and Licensing Specialist, University Marketing |
| Noon |
Lunch |
| 1 p.m. |
Concurrent Break Out Sessions:
Putting the New Brand into Words:
Let’s put the new Oregon State brand to work. Learn how to use the messaging map and creative platform to reach your audience and fit your project with copy that’s bold, confident and on brand.
Presenters:
Erin Burk, Executive Strategy Director, Ologie
Mike Rehfus, Associate Copy Director, Ologie
Gary Dulude, Senior Editor, University Marketing
Visualizing Our New Identity:
Learn all about how to visually express the new Oregon State brand in your marketing materials. From fonts, color palette, photography and graphics, we’ll show you how to pull it all together.
Presenters:
Kyle Kastranec, Associate Creative Director, Ologie
Amy Charron, Art Director, University Marketing
Let’s Get Digital:
We’ll introduce a new system for university-affiliated social media accounts and cover the basics of how you can implement the new brand and logo into your websites.
Presenters:
Kegan Sims, Digital Communications Manager, University Marketing
Colin Huber, Social Media Manager, University Marketing
Logo and Licensing Guidelines:
Take an in-depth look at the new institutional logo. This session will cover specific guidelines for logo application and use, as well as the process to order promotional items.
Presenters:
Carson Dunlap, Licensing Manager, University Marketing
Brittney Yeskie, Marketing and Licensing Specialist, University Marketing |
| 2:15 p.m. |
Concurrent Break Out Sessions:
Putting the New Brand into Words:
Let’s put the new Oregon State brand to work. Learn how to use the messaging map and creative platform to reach your audience and fit your project with copy that’s bold, confident and on brand.
Presenters:
Erin Burk, Executive Strategy Director, Ologie
Mike Rehfus, Associate Copy Director, Ologie
Gary Dulude, Senior Editor, University Marketing
Visualizing Our New Identity:
Learn all about how to visually express the new Oregon State brand in your marketing materials. From fonts, color palette, photography and graphics, we’ll show you how to pull it all together.
Presenters:
Kyle Kastranec, Associate Creative Director, Ologie
Amy Charron, Art Director, University Marketing
Let’s Get Digital:
We’ll introduce a new system for university-affiliated social media accounts and cover the basics of how you can implement the new brand and logo into your websites.
Presenters:
Kegan Sims, Digital Communications Manager, University Marketing
Colin Huber, Social Media Manager, University Marketing
Logo and Licensing Guidelines:
Take an in-depth look at the new institutional logo. This session will cover specific guidelines for logo application and use, as well as the process to order promotional items.
Presenters:
Carson Dunlap, Licensing Manager, University Marketing
Brittney Yeskie, Marketing and Licensing Specialist, University Marketing |
| 3:30 p.m. |
Roundtable Discussions
This is your opportunity to talk with the experts. These informal discussions will include experts in design, writing, communications and marketing strategy, printing and mailing, events, digital and more. |