What To Do When Your Webpage Doesn’t Rank

If you are trying to grow your business or increase sales it is very important to make sure your webpage has a high rank. The higher the rank, the higher your webpage will be listed as most people only click on the top few web pages off of Google or any other search engines. Here are a few helpful tips to increase your web page ranking.

Key Words

To start if off arguably the most important factor is the use of keywords. In order for a customer to find your webpage you need to have keywords that are associated with your page. Your keywords cant be random they need to be strategic, specific,and have high traffic. Your keywords should go hand and hand with the product you are trying to sell. Use a moderation of long and short key words as this will give you the best chance for your webpage to appear on the first page and get traffic. If you don’t know what keywords to use there are many websites out there that can help you find the right words with the highest traffic. 

Content

Quality of quantity. Your content needs to be high quality, relevant, and recent. A factor that affects your SEO ranking is called dwell time. This relates to how much time people spend on your webpage so it is important to bring them value and keep them entertained. Just think for a sec and put yourself into the shoes of someone who is reading boring content. They will immediately close the page, never return and possibly give you a bad review killing your traffic and rank.  

Improve Your Page Loading Speed

It is important to make sure your webpage loading speed is fast. Not only does Google recognize this and will punish your ranking but research shows that 40% of individuals will adbanon a page after 3 seconds if it doesnt load. And to make things worse, research shows that 80% of the people won’t return to that page ultimately killing your traffic. If your page loads fast then people will keep coming back and Google algorithms will recognize your popularity and adjust your web page accordingly. 

Outbound Links

The last little helpful tip is to make sure you use credible links as linking to internal and external resources will help increase your rank. Make sure all of your data claims are trustworthy and linked to authoritative sources. Internal links will direct visitors to other pages of your web page. Overall I hope you enjoyed these few tips that will help you increase your landing page rank.

Sources

  • Fishkin, Rand. “How to Rank: The SEO Checklist.” Moz, Moz, 31 July 2019, moz.com/blog/rank-in-2018-seo-checklist.

5 Ways To Increase Landing Page Conversions

What is a conversion? A landing page conversion rate is used to see the performance of your landing page and tells how well your audience is responding to your call of action. After reading this blog you will get an understanding how 5 simple steps will increase your conversion rate and have a more successful landing page. 

1 NBALPWACG – never build a landing page without a campaign goal. The first step to increase your conversion rate should happen before you actually start to build a page. Before you can start building and putting the pieces together you have to make sure you or your company has a solid plan or an achievable goal. If not then you could really be doing more harm than good because your landing page may be rushed or missing an essential part.

2. Low Attention Ratio – The next step to increasing conversion rates is to have a low attention ratio. An attention ratio is the ratio of the number of things you can do on a page to the number of things you should be doing. An ideal attention ration is 1:1.This is very important to have a low attention ratio because the shows that your page is simple and effective. Having a high attention ratio would represent a landing page with way too much content or information that would ultimately leave the viewer discombobulated. 

3. Context – It is important that the ads displayed on the site match the information that is being displayed. If you ad displays a discount then make sure that when a viewer clicks on the ad it will take them to a page that displays a discounted product. Another part of context is to have a header that grabs the viewers attention and matches up with you call to action. This is important for drawing in viewers. If your context does not match your CTA than viwers may get confused or lose interest. 

4. Congruence – Making sure that every element on your landing page lines up with your campaign goal. It is important to only show the viewers content that line up with your campaign goal because if you have an incongruent page than viewers will click on an ad that will take them to a different page. The goal is for the viewers to stay on your page. 

5. Closing – The last step to increase your conversion rate is closing which is applying positive click triggers and eliminating negative impulses. It is important that your closing does not lead viewers to get anxiety or think anything is sketchy about your page. This will lead them to rethink their decision about buying your product. 

References:

Stukent, https://www.stukent.com/expert-sessions/the-7-principles-of-conversion-centered-design/.

MRKT 484 Ryan on Testing Landing Pages.” OSU MediaSpace, Oregon State University,                        https://media.oregonstate.edu/media/t/0_j1xoorhb