What To Do When Your Webpage Doesn’t Rank

How should we do when our website doesn’t rank well

In today’s society, the digital market is becoming more and more important. Today’s networks are full of various websites, and even some well-known companies, products, brands or articles are very difficult to struggle within search rankings. SEO is an internet marketing strategy, it is a web search engine that increases the quantity and quality of the web site’s traffic by increasing the visibility of a website or webpage of users. Therefore, how to implement SEO becomes very important because the higher the website ranks in the search engine results page (SERP), it will attract more visitors from the search engine. These visitors can then be converted to customers.

To know our website rankings.

If you want your website to have a good ranking, you should first understand your website. This is a very important step because the publisher of the page needs to fully understand its page in order to further improve the ranking of the page. According to the “Reasons Your Website Isn’t Rankin”, the author said that we can use tools like SERPs.com to check the ranking of a keyword or term on a webpage. After entering this information, we will be available at Google, Yahoo! and Bing to view the search ranking of the page and to view the loading speed of the site.

Focus on keywords

Our target keywords are more competitive, our webpage needs more works in SEO. In our daily lives, when we want to get some information through the web, we usually enter keywords. Then display a large number of keyword-based pages. For example, I want an Apple Watch. When I searched for Apple Watch on Google.com, the page that Google provided to me was related to Apple Watch.

Focus on technical repairs.

It’s a good thing to make sure your site is technically optimized. Technical fixes can help you get the best SEO performance. For example, how to do page optimization, a good webpage to create title tags must have rich, enticing, concise and natural keywords. How to add a link to a webpage, the more links to webpages, the higher the value and relevance of these links. This will also increase the ranking of the webpages in the search ranking.

Pay attention to the quality and quantity of content posted on the site

The quality and quantity of published web pages is a better way to improve search rankings because no one likes to watch boring, meaningless things, and no one likes to frantically bombard web pages. The quality of the content I am talking about means that the content must be purposeful, educational, insightful and personal. The number I am talking about refers to the period in which the content of the website is published. Some people think that the more times the number of publications webpages is better, but I think it is better to publish the website regularly. As webpage viewers, I particularly hate low-quality, constantly published webpages. I personally prefer a streamlined website with good content and reasonable numbers.Therefore, balancing the quality and quantity of web pages is a better way. Make sure that every page you want to publish is simple and fun, and it appeals to your audience. Also make sure to publish the number of pages, such as once a week or twice a week.

reference:

Jeff Coyle( 2019), Why Your Website Doesn’t Rank Well https://www. marketingaiinstitute.com/blog/why-your-website-doesnt-rank-well

Clodagh O’Brien (2019), Reasons Your Website Isn’t Ranking (And How To Improve Them). https://digitalmarketinginstitute.com/en-us/blog/18-04-16-reasons-your-website-isnt-ranking-and-how-to-improve-them

5 Ways to Increase Landing Page Conversions

5 Ways to Increase Landing Page Conversions

Nowadays, everyone’s understanding of the brand is getting higher and higher, and customers have become more and more engaged in the conversion of excellence, which makes the landing page more relevant. After reading the book, the landing page I understand is  the first page of all users entering your website. How to increase landing page conversion is very important. I think there are five ways to help you grow your conversion rate on your landing page.

1.Clear target market

When developing a landing page, it is essential to define the target market. You should know your potential customers are women, men, young people, older adults, students, or teachers. The set the target market is significant because the customer group can be segmented, and the landing page can be made more transparent. Young people generally like landing pages with beautiful colors and fashion designs. Middle-aged people are like my parents’ age. They want simple and clear login pages, clear pictures, easy-to-understand content, simple operations, and detailed product weddings and photographs.

2. Landing page should have a clear purpose

If you want to increase the conversion of the landing page, then each landing page must have a clear goal. After completing the target market segmentation, you should be thinking about the purpose of the landing page. I believe that the goal of a land page needs to be to attract users to continue to visit, to guide users to directly purchase products or services, to obtain personal information or registration provided by users, to share or comment on users and other similar behaviors with interaction.

3. Create an effective visual hierarchy

It is imperative to establish a useful visual hierarchy. First, the landing page should have clear-cut themes and attractive text that highlight the value proposition of the product. Second, the landing page is designed with the right image or video, which can be kept in sync with the content to make the message stand out. Finally, creating an active call to action can attract customers to take action.

4. Design a conversion-centric landing page

The conversion-centric design includes attention, context, clarity, congruence, credibility, closing, and continuance. The conversion-centric design is for attracting viewers’ attention, ensuring consistent content images, precise and straightforward operations, improving product reputation, affirmative words that represent click areas, and perfection to the next section. Designing a conversion-centric landing page should also center on the following three questions (1) What do you offer? (2) Why do you want to pick you up? (3) What do you want me to do next?

5. Load time and optimize your form fields

Loading time and optimizing form fields are very important. First, let’s discuss the load time. No matter how long you spend designing the target page, for the customer, they only care about the load time. Excessive load times can make customers very impatient and lose these viewers. Next, we discuss optimizing the form fields. Optimizing form fields is vital for collecting lead information. These potential customers are all customers you can win in the future.

资源：

Khalid Saleh (2017). A 9-step guide to increase your landing page conversion rate.https://marketingland.com/9-step-guide-increase-landing-page-conversion-rate-202814

Johanna Dann (2019). 12 tests to increase your landing page conversion rate, starting today. https://www.wordstream.com/blog/ws/2013/07/ 11/l anding.

Alex Chris. How to improve your landing page conversion rate by 387%.  https://www.reliablesoft.net/how-to-improve-your-landing-page-conversion-rate-by-387/